Video Search Content Grows

Video Search Content Grows

A recent Google and Compete study found that 73% of B2B information-gatherers who conduct purchase research online used a search engine to do so. Data collected from the study time period showed B2B-branded searches on YouTube more than doubled in number during that time. And as more brands use video assets to share product information, show demos and offer testimonials, these numbers should continue to grow. 25% of all B2B online purchase researchers (and 28% of C-suite executives) accessed the web from their mobile devices. TricomB2B and University of Dayton School of Business Administration found that 59% used a smartphone to gather information.

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