Using Social Media Will Boost Local Search Results

Using Social Media Will Boost Local Search Results

Companies are no longer asking if they should be active in social media. They understand that user-generated content is a required element of a comprehensive location-based search program.  It’s now just a question of developing the right social media strategy that will give you greatest impact. 


The right social media strategy will let you:

  • ·  Communicate directly with your customers
  • ·  Create engaging discussion topics
  • ·  Help your marketing go viral
  • ·  Boost your online brand-awareness
  • ·  Propel your business to the top of local search results


Here are some tips that will help you achieve those goals in the ever evolving social media landscape:


Build a fan base on Facebook. Facebook users tend to follow a specific brand – eventually purchasing that brand. Facebook ‘Likes’ spread brand awareness virally, delivering information to everyone befriended by your brand fans.


Use Twitter to keep in touch with customers. Twitter users also tend to follow a specific brand, with nearly 70 percent of them will end up purchasing that brand. Use your Twitter posts to engage consumers by providing them with helpful information about your products and services. Special offers are a great way to grab the attention of Twitter followers.


Encourage customers to rate and review your business. Consumers love online reviews because they can see what others really think about you and your product (or service) before making a purchasing decision.  In addition, reviews on social media sites improve your search engine rankings and will drive free web traffic.


Leverage YouTube in local search results.  Embed videos in Google Places, websites, and social profile pages.  Videos showcase your products and services while putting a human face on your business.


Give customers incentives to share information online.  “Share and Receive a Reward” programs can encourage consumers to share your offers with their friends via Facebook, Twitter and other web channels in exchange for discounts or special prizes.


By creating an effective social media marketing program you make it easier for your customers to find and talk about your business online. The result can be incredible and greatly amplify your web marketing results, generate calls and appointments and boost long-term brand awareness.

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