Tips To Improve Your Local SEO

Tips To Improve Your Local SEO

For businesses in a highly competitive niche, local search engine optimization can help bring greater traffic to your website. Taking advantage of local SEO benefits you in many ways. By optimizing your site for a specific local geographic area, you can: 


· eliminate global competition

·  target your specific niche

·  attract people that are ready to make a purchase


Here are some tips to that will help you optimize your website for localized SEO results:


Research Your Keywords

Do your research to find the right keywords for you. You don’t want to choose basic keywords when you’re optimizing for local SEO. This will narrow the competition and increases your relevancy to local web users.


Use long tail keywords when possible. Long tail keywords are phrases with four or more words in them. They’re much specific and focused than shorter keywords. With long-tail keywords, it’s easier to get your target market’s attention because there’s less competition for those phrases.


Long tail keywords are what people tend to use for local searches. They already have a good idea of what they want and are closer to a purchasing decision. People tend to search locally for phrases that indicate strong a choice. For example instead of doing a search with the key phrase “ski vacation”, they might use the phrase “ski vacation park city utah january 2012”. Adding a geographical element attract the user that is looking to buy online right now.


Create Online Profiles

Set up online profiles for local directories. This allows you to link to your website from sites that target your local geographic area – something that’s critical for all search engines, especially Google, Yahoo, and Bing.


Here are 15 business directories where you should create an online business profile:


  1. Google
  2. Bing
  3. Yahoo!
  4. Yelp
  5. Merchant Circle
  6. LinkedIn
  7. Supermedia
  8. CitySearch
  9. Biznik
  11. Foursquare
  12. ThinkLocal
  14. Kudzu
  15. InfoUSA


This is not an all-inclusive list. Do your research to find other directories that may be appropriate for you business niche and area. The important thing is to make sure that you have a presence everywhere your potential customers might find you. It can be critical to any local SEO strategy.


Write Good & Relevant Local Content

Nothing gets you noticed by the search engines like good and relevant content. This is true for both traditional and local SEO; but it is critical for local SEO. Target your content to your local geographic area by writing about things that are important to your local audience. Write about things that relate to the locals. Showing them how to can save time and money right in their hometown will also show them that you’re part of the community.

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