The Importance of Local Search Engine Optimization Continues to Grow

The Importance of Local Search Engine Optimization Continues to Grow

Establishing a web presence for a small or mid-sized business can feel like a case of “small fish, big pond.” Every business wants to appear at or near the top search results for the top search engines like Google, Yahoo! and Bing. But as the Internet continues to grow in both size and importance, it can become even more difficult to get noticed.


Today people use search engines to look for services and products within their local reach – such as restaurants, doctors, lawyers, and lawn care services. As a result, the major search engines now deliver more localized search results into their organic listings. Search engines have even created special indexes that deal exclusively with businesses who want to list their services/products to their local geographical audience.


Small and mid-sized businesses need to take advantage of the fact that people are using search engines to find them locally. After all, if you’re an accountant in Las Vegas, do you really care if people in Miami view your website? But successful local SEO can demand more creativity.


How does one improve their local search engine optimization process? Just like standard SEO, creating relevant and compelling content is crucial. Well-written copy for your user and proper local keyword research goes a long way in giving your business a competitive advantage in the SEO battle.


The fact that local search results are being listed before organic web results gives your small business a golden opportunity.  But you now need to pay more attention to local business listings as an essential part of your search engine marketing (while still optimizing for the traditional web listings). Local SEO marketing is more important than ever.

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