Tag - Twitter

Google Plus 1 Your Way to Higher Local Rankings

Google’s latest big shake up in the search ranking algorithm looks at social media clues — specifically through its own social network Google +. In short, Google + users who do a search while logged into their Google account may see some results from pages that people in their network have shared in Google + or have clicked on a +1 button for that page. Those pages will now rank more favorably for that searcher. And the searcher will see icons of the people in their network who have +1′d that page. In other words, people they know and trust have already vouched for that page.

Google search has been going through a lot of recent changes. A search ranking position is no longer a number as much as it is a probability within a range. Factors such as localization, personalization, the user’s search history, whether the user is a Google user and whether he/she is logged in, and whether the user is using a mobile device to search, all effect position in the search results. And means your business’s next position in the rankings can vary considerably.

This could be big for local businesses as Google + use continues to grow. As Google injects + 1’’s into its search results, Google Plus will get more exposure and see more growth. The average user will have networks consisting mainly of friends and family and those networks will be predominantly local.

And as a local business, you want to encourage locals to Plus 1 vote on your pages. This will help your search results to be favored for more and more local searches by local people logged into their Google accounts.

Here are some ways to encourage users to +1 your small business website.

· Place Google +1 buttons on every page of your website

Place the +1 button in a prominent place on all your web pages, much like you’ve probably already done with Facebook and Twitter icons.

· Include a message about sharing your link in “Thank You” emails

On emails you send thanking customers for doing business with you, place links to your social media profiles and ask for the +1. Also include links to your Google Places listing, Yelp listing and maybe a couple other local review websites.

· Include the Google +1 button with a message in your contact form “Thank You” pages

If you have a “Thank You” page after a customer submits a form (or makes an ecommerce purchase), customers are often are more likely to take an extra action. Show them a special message on that “Thank You” page about + 1’ing you.

· Create a Google Plus + profile for your business

Google has now opened up Google + to businesses. Set up your business profile then build circles by adding locals.

· Link to your social profiles in your email signature

Create an email signature (if you haven’t already). In addition to your name, phone number and website address (at a minimum), your email signature should include links to your Google + profile, Facebook page and Twitter pages.

According to Google, 100 million people are using Google+ each month — numbers that your small business can’t afford to ignore.

A Few Easy Tips & Tricks That Will Increase Your Twitter Followers

Twitter Followers and Conversation

Twitter has become one of the most effective marketing tools in the world. It’s an easy marketing tool that lets you influence people’s lives, careers, and daily life events.  And it’s an absolutely free!

Now, let’s talk about how you can add more Twitter followers for your business:

·  It’s all about relationships: People who care about what you say will retweet or re-post your comments and share with others. Build your network by following people who follow the influential people you know. The importance of building relationships can’t be overstated.

·  Follow your followers: Following people back creates quality followers, increases the volume of your followers, gives you leverage and more traffic.

·  Give educational tips: If you have a good business tip – share it with people. If your blog is about educating your clients and helping them, link to it.

·  Update your profile description: Make sure your profile is enjoyable and easy to read. It is not a resume. Keep the tone conversational.  

·  Keep it conversational: Like your profile, your Tweets need to be easy to read. Make sure the tone is relaxed and conversational. 

·  Use pictures: Pictures can increase the number of followers on Twitter. Pictures reassure people than there is a real person behind the Tweets. If you can’t use a picture of yourself insert a generic photo an avatar or your company logo.

·  Respond quickly: Reply to people as soon as possible if they’ve said something to you. This is critical if they are not yet a follower. Follow them back. Establish rapport quickly. Pass on something valuable for them to and/or think about.

·  Be yourself: Don’t create new life on Twitter. Just be yourself.

·  Give compliments freely: Do not forget the power of a simple and sincere praise or compliment. Everybody loves to receive a compliment. So pass them on.

·  Questions and more questions: People love questions. Ask them and start a conversation. Create dialogs and make sure you reply back when your followers answer. It just shows common courtesy – always the best policy on Twitter.

·  Invite existing friends, followers and connection: Invite friends from other social networks. For example, invite your connections from LinkedIn to follow you on Twitter. It’s very simple to do and they’ll probably love it.

·  Retweet: Be sure to retweet or re-post what others say if you like it. (Hint: if you don’t know the person or company well, read their profile before retweeting.)

·  Links within your Twitter posts: Send all traffic to your blog, website, or landing pages announcing your new book, speaking engagements, or other special offers. Your followers will want to know what you’re working on.

·  Link to Twitter: Do not forget include links to Twitter on your blogs, your other social networks, your press releases, articles and other publicity platforms.

Twitter allows everyone the opportunity to voice their opinion and share important (and not so important) news. When used correctly Twitter can be turned into a publicity powerhouse.

 

Content Management Strategy for SEO

Fixing Your Social Media Woes with a Content Strategy

Create Content Strategy for Your Target Audience

content strategy

No business wants to purposely alienate its audience, or to provide useless information by sharing content that their customers don’t want or need. But those are the kinds of mistakes businesses make when they don’t have a real content strategy for their social media.

Businesses just starting out with social media often suffer from one or both of two problems:

  1. They say a lot that has little value
  2. They have no idea what to say

Creating an effective content strategy can help you avoid both of these problems. When you establish a framework for a content strategy it gives you a set approach for your social media opportunities. It reminds you of your identified business goal, making it easier to determine content that your audience will find valuable.

Content strategy for social media is a step-by-step process. It includes the following steps:

• Start by establishing a business goal
• Identify your target audience
• Create the right content
• Measure your results

Let’s further analyze those steps:

Establish a Business Goal

Setting up a social media account isn’t a business goal. Before you can use social media effectively, you have to know what you’d like to achieve. This may take some work and coordination across your entire organization. Issuing directives like “We need a Facebook page!” or “Let’s advertise on LinkedIn!” is not a goal.

But using a Twitter account to reduce response time for customer service queries from days to minutes is; as is using a LinkedIn account to improve your networking or to generate more quality leads.

Identify Your Target Audience

The first step in an effective content strategy is to identify your audience. Know who your content is for and know what social media outlets they are using. Using Twitter for customer service is pointless if your customers don’t use Twitter. If your customers aren’t using Facebook, posting on Facebook is going to prove fruitless and frustrating.

Don’t automatically assume that your organization has a message that your customers want you to share. You’ll probably be disappointed if you do. Find out what information your customers and prospects need. Then meet that need.

Create the Right Content

Everything you say (and everything you don’t say) represents your brand. To stay out of trouble start small. Some ideas:

• Offer a tip of the day, based on customer service questions you’ve recently received.
• You may have other in-house brochures and other materials that you can easily adapt.
• A user training course manual might offer content that would be helpful, if you share it well.
• Maybe customers have told you how they’ve used your product. Their case studies will make other customers’ lives easier.

Make sure that the content you’re sharing isn’t simply self-serving but meets the needs of your audience. Your customers will know immediately if you’re helping them or just pushing product.

Stay ahead of the game. Decide how often you’d like to post on a social network, and get several posts ready, depending on your planned frequency. Then wait and see how your customers respond. They’ll give let you know if you’re doing it right. Just be responsive to their needs.

Measure Your Results

Remember that business goal you set? Were you able to reach it? If you created the right kind of business goal, you should be able to measure the results. Did you decrease your time-to-resolution on customer service queries? Were you able to increase your brand awareness? Have you improved you lead generation or SEO ranking?

The key is to start with a simple strategy and measurable goals. You’ll find that your social content is easier to plan and it’s easier to meet your business goals.

5 Easy Ways to Boost Local Search

ways to boost local searchAre you using social media sites to boost your local search results? It’s no longer a question of should be active in social media.  The question is how to develop a social media strategy that will give you greatest impact. 

An effective social media strategy will let you:

 

·  Communicate directly with your customers

·  Create engaging discussion topics

·  Take your marketing viral

·  Boost your online brand awareness

·  Help propel your business to the top of organic local search results

 

The evolving social media landscape can be a confusing place for marketers. However, here are some tips that will help you achieve those goals:

 

1. Build a following on Facebook.  Nearly half of Facebook users follow a specific brand and more than half of them eventually purchase that brand.  “Likes” on Facebook spread brand awareness virally, delivering information to everyone befriended by your followers.

2. Twitter is a great way to keep in touch with your current customers.  Increasingly, Twitter users follow a specific brand and most will eventually purchase that brand. Twitter posts should be used to engage your followers by providing them with helpful information about your products and services.  Offering special deals to your Twitter followers is a great way to grab their attention.

3. Encourage customers to review your business. Consumers love online reviews because they can see what others think about you and your product or service before they make a purchase. In addition, reviews on social media sites improve your organic search engine rankings and will drive free web traffic.

4. Leverage YouTube videos in local search results.  Embed your videos in Google Places, websites, and social profile pages.  Videos showcase your products and services while putting a human face on your business.

5. Give customers incentives to share your information online.  “Share and Receive a Reward” programs encourage consumers to share your offers with their friends via Facebook, Twitter and other social media channels in exchange for discounts or special deals.

 

By creating an effective social media marketing program, you make it easy for customers to find your business and to talk about it online. The results can greatly enhance your web marketing results by boosting your long-term brand awareness and increasing sales and profits.  

Using Social Media Will Boost Local Search Results

Companies are no longer asking if they should be active in social media. They understand that user-generated content is a required element of a comprehensive location-based search program.  It’s now just a question of developing the right social media strategy that will give you greatest impact. 

 

The right social media strategy will let you:

  • ·  Communicate directly with your customers
  • ·  Create engaging discussion topics
  • ·  Help your marketing go viral
  • ·  Boost your online brand-awareness
  • ·  Propel your business to the top of local search results

 

Here are some tips that will help you achieve those goals in the ever evolving social media landscape:

 

Build a fan base on Facebook. Facebook users tend to follow a specific brand – eventually purchasing that brand. Facebook ‘Likes’ spread brand awareness virally, delivering information to everyone befriended by your brand fans.

 

Use Twitter to keep in touch with customers. Twitter users also tend to follow a specific brand, with nearly 70 percent of them will end up purchasing that brand. Use your Twitter posts to engage consumers by providing them with helpful information about your products and services. Special offers are a great way to grab the attention of Twitter followers.

 

Encourage customers to rate and review your business. Consumers love online reviews because they can see what others really think about you and your product (or service) before making a purchasing decision.  In addition, reviews on social media sites improve your search engine rankings and will drive free web traffic.

 

Leverage YouTube in local search results.  Embed videos in Google Places, websites, and social profile pages.  Videos showcase your products and services while putting a human face on your business.

 

Give customers incentives to share information online.  “Share and Receive a Reward” programs can encourage consumers to share your offers with their friends via Facebook, Twitter and other web channels in exchange for discounts or special prizes.

 

By creating an effective social media marketing program you make it easier for your customers to find and talk about your business online. The result can be incredible and greatly amplify your web marketing results, generate calls and appointments and boost long-term brand awareness.