Does Your Corporate Strategy Include Social Media Marketing?
Social media marketing is the word-of-mouth that drives customer perceptions and purchasing decisions. Today, any effective corporate strategy requires that you need to be actively involved in the conversation. Here are a few essential points to think about if your company’s not already immersed in social media marketing:
– Most adults in the U. S. use social media. The social media explosion is far from over. Future growth is expected to come from duration or total time spent interacting via social media sites. In other words, your clients are already using social media and will do so at an even greater rate in the future.
– Social media impacts other organic search results. Social media is increasingly used to rank other forms of online content ranging from a website to blogs. Google and other search engines place great relevancy on sites that engage users in a meaningful manner.
– Social media is already part of the corporate strategy of most businesses. Sit on the sidelines and you run the risk of surrendering a meaningful market share to your competition.
– Social media expands your reach. The possibilities for growth are limitless. No other marketing medium compares to social media’s ability to connect with the vast network of user friends and family.
– Reaching new clients through social media costs less. Finding new clients can be expensive. Numerous studies show that social media marketing tends to cost less per new client – and substantially less for existing clients, than traditional methods.
– Social media is timely. Today’s pace of news and information is measured in hours or even minutes and seconds. Are your marketing efforts able to keep up? For businesses effectively using social media, the answer is “YES.” Advertising and marketing campaigns can be created as soon as a hot trend is spotted – leading to increased insight, active participation and sales.
A well-planned corporate social media marketing strategy allows you to focus on existing clients while, at the same time, target new customers. Social media marketing is allowing businesses to expand into new areas and reach new audiences that were totally unanticipated just a few years ago.