Tag - Social Media Marketing

Social Media Marketing Expands Your Reach

Does Your Corporate Strategy Include Social Media Marketing?

Social Media Marketing SMM

Social media marketing is the word-of-mouth that drives customer perceptions and purchasing decisions. Today, any effective corporate strategy requires that you need to be actively involved in the conversation. Here are a few essential points to think about if your company’s not already immersed in social media marketing:

– Most adults in the U. S. use social media. The social media explosion is far from over. Future growth is expected to come from duration or total time spent interacting via social media sites. In other words, your clients are already using social media and will do so at an even greater rate in the future.

– Social media impacts other organic search results. Social media is increasingly used to rank other forms of online content ranging from a website to blogs. Google and other search engines place great relevancy on sites that engage users in a meaningful manner.

– Social media is already part of the corporate strategy of most businesses. Sit on the sidelines and you run the risk of surrendering a meaningful market share to your competition.

– Social media expands your reach. The possibilities for growth are limitless. No other marketing medium compares to social media’s ability to connect with the vast network of user friends and family.

– Reaching new clients through social media costs less. Finding new clients can be expensive. Numerous studies show that social media marketing tends to cost less per new client – and substantially less for existing clients, than traditional methods.

– Social media is timely. Today’s pace of news and information is measured in hours or even minutes and seconds. Are your marketing efforts able to keep up? For businesses effectively using social media, the answer is “YES.” Advertising and marketing campaigns can be created as soon as a hot trend is spotted – leading to increased insight, active participation and sales.

A well-planned corporate social media marketing strategy allows you to focus on existing clients while, at the same time, target new customers. Social media marketing is allowing businesses to expand into new areas and reach new audiences that were totally unanticipated just a few years ago.

Google Plus 1 Your Way to Higher Local Rankings

Google’s latest big shake up in the search ranking algorithm looks at social media clues — specifically through its own social network Google +. In short, Google + users who do a search while logged into their Google account may see some results from pages that people in their network have shared in Google + or have clicked on a +1 button for that page. Those pages will now rank more favorably for that searcher. And the searcher will see icons of the people in their network who have +1′d that page. In other words, people they know and trust have already vouched for that page.

Google search has been going through a lot of recent changes. A search ranking position is no longer a number as much as it is a probability within a range. Factors such as localization, personalization, the user’s search history, whether the user is a Google user and whether he/she is logged in, and whether the user is using a mobile device to search, all effect position in the search results. And means your business’s next position in the rankings can vary considerably.

This could be big for local businesses as Google + use continues to grow. As Google injects + 1’’s into its search results, Google Plus will get more exposure and see more growth. The average user will have networks consisting mainly of friends and family and those networks will be predominantly local.

And as a local business, you want to encourage locals to Plus 1 vote on your pages. This will help your search results to be favored for more and more local searches by local people logged into their Google accounts.

Here are some ways to encourage users to +1 your small business website.

· Place Google +1 buttons on every page of your website

Place the +1 button in a prominent place on all your web pages, much like you’ve probably already done with Facebook and Twitter icons.

· Include a message about sharing your link in “Thank You” emails

On emails you send thanking customers for doing business with you, place links to your social media profiles and ask for the +1. Also include links to your Google Places listing, Yelp listing and maybe a couple other local review websites.

· Include the Google +1 button with a message in your contact form “Thank You” pages

If you have a “Thank You” page after a customer submits a form (or makes an ecommerce purchase), customers are often are more likely to take an extra action. Show them a special message on that “Thank You” page about + 1’ing you.

· Create a Google Plus + profile for your business

Google has now opened up Google + to businesses. Set up your business profile then build circles by adding locals.

· Link to your social profiles in your email signature

Create an email signature (if you haven’t already). In addition to your name, phone number and website address (at a minimum), your email signature should include links to your Google + profile, Facebook page and Twitter pages.

According to Google, 100 million people are using Google+ each month — numbers that your small business can’t afford to ignore.

Are You Taking Advantage of All the Social Media Marketing Options Available to You?

Don’t Miss Social Media Network Golden Opportunities

Social Media and Digital Marketing

By now most companies have a Facebook and Twitter account to announce special deals and incentives for “Followers” and “Likes”.  That’s a great place to start your social marketing efforts, but if that’s all your company in doing in the social media marketing arena, you’re missing some golden opportunities and you need to seriously consider expanding your social media marketing in new areas.

Unlike more traditional marketing, social media marketing centers on creating content that attracts consumers’ attention and encourages them to share it with their social networks.  Your corporate message spreads from user to user because it appears to come from a trusted, third-party source, as opposed to the brand or company.

Here are some other social marketing sites that you need to seriously consider using:

BlogsOkay, technically a blog isn’t a social network or even part of any social networking site.  But blogs are social and blog comments integrate into other social media tools, helping spread the word about your business.  A blog is a low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand.  If you’re not already blogging, you need to start – ASAP.

Using a blog gives your company an identity and helps you gain visibility on the web.  Utilize your blog to educate and help clients and you’ll build trust and strengthen your credibility as an expert in your industry.

Blogging requires a time commitment and some writing skills, which not every small business has in-house.   Fortunately, blogging is something that can be contracted out. Even though your postings are almost instantaneous, tangible results can take time.

LinkedInLinkedIn is a social network for business professionals. It’s big, with 161 million members in over 200 countries.  People are joining LinkedIn at a rate of approximately two new members per second.  And more than 2 million companies have LinkedIn Company Pages.  Use this business social network as an extended business card.  As people hear your name or mentions about your business, there is a good chance that they’ll check you out on LinkedIn.  So fill out your personal and business profiles and link them back to your business website.

YouTube.  The best known and largest video site is YouTube.  Although you don’t have to, you should consider producing your own videos for your marketing efforts.  For example, if you post a video to your blog, upload it to YouTube to reach a broader audience, and embed the video content in your blog posts. YouTube has a powerful analytics tools available so that you can evaluate the effectiveness of your video content.  While your customers might not be on YouTube, you can still use it as a place to store and tag your videos, and then distribute them to other social networks where you might prefer to invest more time and effort.

Flickr.  Start a Flickr account for your business and post photos of your customers or your products (or both).  Flickr offers a place where people can share photos with others, but also has discussion groups, many focused on local markets that offer additional opportunities for you to market your business.  Like YouTube, your customers might not be on Flickr, but you can still use it as a place to store and tag your photos, and then distribute them to other social networks.

PinterestPinterest allows account holders to create a virtual bulletin board – posting pictures of what interests them – and other users can drop by and evaluate your taste.  If others see something they like, they can repin that image to their own Pinterest account.  In other words, Pinterest is a content sharing service that allows members to take images, videos and other objects from your board and “pin” them to their board.  But what does it all mean from a marketing perspective?  Pinterest can effectively showcase your products on boards with links to your e-commerce or designated website. Such pins can be easily tagged with prices, repinned, and ultimately purchased.

There are hundreds of other social media sites – too many to mention all of them here.  There are benefits and drawbacks to using each site.  Explore the different sites to find which ones fit into your marketing philosophy and needs.  Using the various social networks effectively, will help your brand reach more customers, drive more traffic, and sell more products.

Just remember, it’s about consistency and your social media marketing campaigns are part of your company’s overall marketing strategy.  Make sure each message is aligned with your brand and marketing strategy as well as company philosophy and values, regardless of the medium.

Build a Successful Mobile Marketing Campaign to Increase Sales

Mobile Marketing Campaign

Mobile marketing allows you to communicate with and engage your audience like never before.  By using mobile devices and/or networks such as smart phones or other hand held devices with web access, marketing becomes interactive and more relevant to the individual consumer. Any effective mobile marketing campaign should be designed to complement and be an extension of your overall business marketing strategy.  When planning your mobile marketing campaign, you’ll want to make sure your campaign has certain elements.

Make your mobile marketing campaign convenient:  Make sure your website is easy for customers to browse on mobile devices. Users don’t want to pinch, zoom, and scroll all over your site.  

Keep your mobile marketing campaign geo-targeted:  More and more mobile searches have local intent. Virtually all new smart phones come with GPS.  This is very helpful, because customers’ phones can send their location information, which allows you to target your offers for specific geographic areas – even specific neighborhoods.   

Integrate your mobile marketing campaign with your overall marketing strategy:  Successful mobile campaigns tie into the overall marketing plan of the company. You have to tell people about it by putting your promotion everywhere you live onsite: your website, newsletter, Facebook, etc. 

Keep your mobile marketing campaign timely:  Mobile marketing lets you engage your customers as soon as something comes up.For example, if you own a restaurant and it’s a slow Saturday night, send a text message to your customers offering a special or discount.Text messages have a 95% open rate, making them an especially powerful marketing tool.

Get your customer involved:  Get your customers involved in your campaign. It will dramatically increase results. Giveaways, polls and contests have all been used successfully to build customer lists.  Ask your customers to text in their vote, or to enter a drawing for a chance to win a prize, or to come up with the best caption for a photo.

Keep your mobile marketing campaign exclusive:  Encourage people to opt-in to your offer by giving them a good reason. Present customers with an exclusive offer. For example, “Text FREE to 1234567 for a free cup of coffee.”

Always ask for permission:  Successful mobile marketing campaigns ask for permission. Make sure your campaign is transparent. Messages sent to people who haven’t expressed an interest in hearing from you are just another form of spam. You also want to tell users how they can easily be removed from the list.

A Few Easy Tips & Tricks That Will Increase Your Twitter Followers

Twitter Followers and Conversation

Twitter has become one of the most effective marketing tools in the world. It’s an easy marketing tool that lets you influence people’s lives, careers, and daily life events.  And it’s an absolutely free!

Now, let’s talk about how you can add more Twitter followers for your business:

·  It’s all about relationships: People who care about what you say will retweet or re-post your comments and share with others. Build your network by following people who follow the influential people you know. The importance of building relationships can’t be overstated.

·  Follow your followers: Following people back creates quality followers, increases the volume of your followers, gives you leverage and more traffic.

·  Give educational tips: If you have a good business tip – share it with people. If your blog is about educating your clients and helping them, link to it.

·  Update your profile description: Make sure your profile is enjoyable and easy to read. It is not a resume. Keep the tone conversational.  

·  Keep it conversational: Like your profile, your Tweets need to be easy to read. Make sure the tone is relaxed and conversational. 

·  Use pictures: Pictures can increase the number of followers on Twitter. Pictures reassure people than there is a real person behind the Tweets. If you can’t use a picture of yourself insert a generic photo an avatar or your company logo.

·  Respond quickly: Reply to people as soon as possible if they’ve said something to you. This is critical if they are not yet a follower. Follow them back. Establish rapport quickly. Pass on something valuable for them to and/or think about.

·  Be yourself: Don’t create new life on Twitter. Just be yourself.

·  Give compliments freely: Do not forget the power of a simple and sincere praise or compliment. Everybody loves to receive a compliment. So pass them on.

·  Questions and more questions: People love questions. Ask them and start a conversation. Create dialogs and make sure you reply back when your followers answer. It just shows common courtesy – always the best policy on Twitter.

·  Invite existing friends, followers and connection: Invite friends from other social networks. For example, invite your connections from LinkedIn to follow you on Twitter. It’s very simple to do and they’ll probably love it.

·  Retweet: Be sure to retweet or re-post what others say if you like it. (Hint: if you don’t know the person or company well, read their profile before retweeting.)

·  Links within your Twitter posts: Send all traffic to your blog, website, or landing pages announcing your new book, speaking engagements, or other special offers. Your followers will want to know what you’re working on.

·  Link to Twitter: Do not forget include links to Twitter on your blogs, your other social networks, your press releases, articles and other publicity platforms.

Twitter allows everyone the opportunity to voice their opinion and share important (and not so important) news. When used correctly Twitter can be turned into a publicity powerhouse.