Tag - Green Marketing

QR Codes Bring Your Coupons to Life

Using QR Codes on Your Print and Mobile Coupons

QR codes are a great way to provide more information about a product or service, or to provide customers with a redeemable coupon. Most businesses long ago realized that couponing is a win-win situation for both consumers and businesses – consumers save money while sales are generated for your businesses. If you haven’t already, your business should consider QR codes on your print and mobile coupons? So how do QR codes and coupons go hand in hand?

QR codes are appearing everywhere, from brochures to the actual products. They are a great way to provide more information about a product or service, or to provide customers with a redeemable coupon. Several advantages other advantages over the traditional paper coupons are:

  1. Easy
  2. Convenient
  3. Green
  4. Create loyalty
  5. Easily tracked
  6. Can be shared

QR codes have the ability to enhance virtually any static marketing piece from billboard, print ad, bus stop signage, etc. In addition, a QR code is a powerful and easy way to capture your mobile audience. Embedding them with mobile coupons, you can drive both in-store and online sales.

Consumers love the ease, immediacy and convenience of simply taking a quick snapshot to access interactive content. Meanwhile, marketers enjoy the ability to track user access, interaction and effectiveness of the campaign. Again, engaging mobile users through QR codes also provides the perfect opportunity to solicit mobile numbers to continue the conversation with future offers.

Brand engagement will only increase as phones get smarter and scanning becomes easier with more and more apps become available to capture any QR code quickly.

This high-tech mobile marketing magic may sound overwhelming, especially. But it’s actually very easy to implement. There are a number of free online QR code generators that are simple to use. You just drop in the text, URL, content or action to be performed, and copy and paste the resulting image into the marketing profile of your choice, whether an email, newsletter or onto a mobile site. 

Avoid Greenwashing

Avoid the Greenwash Tag

Embrace authenticity in your green practices

Avoid Greenwashing

More and more businesses are claiming to be using green, sustainable, or eco-friendly practices as part of their cause marketing strategy and/or overall corporate social responsibility (CSR) policy. They’re recycling, planning buildings that are energy-efficient, using only all-natural products in their ingredients or food they serve, or using only energy-efficient appliances.

As claims of environmentally sound practices multiply, a problem has arisen. How can anyone be sure that a particular business is actually practicing what they say they are?  The problem has become known as “greenwashing” and unfortunately, it’s becoming more commonplace.

Greenwashing is misleading consumers regarding the environmental practices of a company or the environmental benefits of their products or services.  In order to avoid being branded a “greenwasher” here are some important marketing principles your business can apply:

Recycling and Sustainability• Avoid using broad environmental claims such as “safe for the environment”, “environmentally friendly”, or “environmentally friendly”.  Any claims you make must be specific and clear to customers.
• Claims must be relevant to the product.  For example, claiming a product contains no chlorofluorocarbons even though chlorofluorocarbons were banned over 20 years ago.  Customers need to know the claim is technically accurate.
• Avoid the “Lesser of Two Evils” found in contradictory product combinations such as, “Clean Coal”.
• Avoid claims like “we use only green products” unless you can document that fact.
• Avoid terms like “only,” “always,” “all”, and “never,” unless you can back it up with no exceptions.

Remember, it doesn’t matter if the problem was intentional or inadvertent.  You need to get it right from the beginning and maintain consistency.  As customers become more knowledgeable about green, being branded a “greenwasher” will affect your credibility and could potentially lead to legal action. So it’s important to embrace transparency and authenticity in your actions whatever your claims may be.