Tag - Content Strategy

Viral Content Sharing

Sharing content through social networks

Content sharing platforms allows users to discover content they can share with friends, family and colleagues. By now, most companies have accounts on several content sharing sites that allow users to publish and share content. These sites include Facebook, Twitter, Instagram, and Pinterest, among others.

Online communities are formed around shared interests and specific topics. If you produce a large amount of good and interesting content, you’ll benefit from building a presence on a content-driven social network to build your profile, gain fans and followers, and increase your rankings on search engines. There are social networks that are suited for sharing larger amounts of content, including LinkedIn, Stumble Upon, Reddit, Technorati, and Digg, among others.

Users visit content sharing platforms to discover content they can share with friends, family and colleagues. Research shows that online sharing tends to take place through many small groups and not via the single status post or tweet of a few influencers. While influential people may be able to reach a wide audience, their impact is short-lived.

In short, content goes viral when it spreads beyond a particular sphere of influence by ordinary people sharing with others. Content spreads online through large numbers of people sharing with small groups. There is little data to support so-called influencer behavior in social marketing. Content sharing can be compared to word-of-mouth conversation. 

Content goes viral when lots of people engage with their normal social circles to share content. So the best way to “go viral” is to engage millions of users with great shareable content with the knowledge that they will share at interpersonal levels. 

Marketers and publishers should focus on content that will resonate and get people talking to their colleagues, friends and families. Content sharing is about engaging people in conversations that mirror the offline world. 

media and content marketing

Owned Media: The Power of Owned Media Continues to Grow

Build brand presence with owned media content strategy

media and content marketing

The power of owned media as a marketing tool continues to grow. This trend will continue for the foreseeable future. Traditionally, there were two types of media.  

  1. Paid — where you paid for the placement of your message. This can be print ads, banner ads, television and radio ads, etc.
  2. Earned — you’re able to get your story placed in a news media outlet and have journalist talk about it.

Now, your company can produce your own content because of owned media. This is, in large part, thanks to the Internet. Owned media allows you to reach the same audience as those other media, but in a way that you completely control and that is more effective. Owned media involves content that you create, control and share. You write it, produce it, record it, publish it and market it to your audience.owned media and content

There are two types of owned media:

  1. Fully-owned media (like your website)
  2. Partially-owned media (like your Facebook or Twitter account)

Owned media is all about providing your own content on platforms that you own and control. Owned media helps you reach your audience when other media may not be doing the job. People are looking for answers to their problems. You can give them those answers. It is a great way to improve visibility and reach your target audience.

Owned media extends your brand’s presence beyond your web site so that it exists in many places across the web – social media sites, message boards and unique communities. The ability to communicate directly with your consumers (who want to engage with your brand) through long-term relationships is invaluable.

Content is what makes owned media work. When you create content that engages your audience, you build trust and, in turn, long-term relationships with your customers and prospects. Content creation can include blogs, white papers, eBooks, webinars, podcasts, video campaigns, and email marketing. In short, any medium that will effectively reach your audience.

With owned media, content that you create and own resides on something that you own and that you can then lend to outlying networks, such as Twitter, Facebook, and Google+.

Owned media isn’t just about creating a brand. It’s also about:

* Building your database

* Generating leads

* Converting leads into sales

That is why every piece of owned media content you create should have:

* A call-to-action (i.e. “Like” us, leave a comment, a link to your blog, etc.)

* Registration (such as email address and/or phone number) in exchange for some piece of content

Creating an owned media network with your own original content establishes your company as the hub in the wheel of information. It should be viewed as an investment, not an expense.

Hot Blog Posts

Foolproof Steps to Writing Hot Blog Posts and Other Social Media Content

14 Steps for Writing Effective Blogs

Hot Blog Posts

Do you have a blog? Is it getting the responses and pageviews you wanted? If not, you may be making some common but easily fixed blogging mistakes.

Here are 14 helpful steps for writing effective blog posts:

  1. Be Conversational: It’s called social media for a reason. Eliminate stiff, boring content that lacks personality. The goal is to bring your readers into the conversation. Write in the same tone that you’d use if you were talking face-to-face with your readers. An interactive, personal tone helps generate buzz for your content.
  2. Keep advertisements to a minimum: If you place ads on your blog, keep them separated from the content. Place them in a sidebar or in a banner along the top or bottom of the page. Always make your content the main focus of your blog. And don’t overly promote yourself. Social media users will soon ignore any blog that constantly displays ulterior motives. Make sure you’re adding to your readers’ online experience by being useful and educational.
  3. Use Pictures: Pictures act as a great supplement for your social media content. No matter how great your writing is, few readers want to be greeted with a long block of text when they click on your post. Pictures make your content easier to scan and they add aesthetic value to your post. Plus research shows readers are more likely to read a post that’s accompanied by a picture.
  4. Become a resource: If you want your content to rise to the top of social media sites and to generate inbound links, you need to write pieces that act as a resource. How can you do this? By providing detailed analysis or information that can’t be found anywhere else. Make your blog post a leading resource is by including the tools and links to some hidden gems that others have overlooked. Make your post the place where readers can learn all they need to about a particular subject from.
  5. Be unique: There are now literally thousands of blogs on the Internet and new ones are popping up every day. So, why should I read yours? The best way to stand out from the every growing crowd is to have a unique voice readers can’t find anywhere else. How can you do that? By being your own unique self. Write with a personal voice and be yourself. It’s that simple.
  6. Post frequently: Keeping your readers’ attention is the key to building a loyal following. That’s difficult to do this if you post every few weeks or whenever you get around to it. You probably don’t need to post every day, but post regularly enough to keep your audience’s awareness.
  7. Persevere: Social media marketing requires a long-term commitment. You have to keep writing and posting. Learn from your mistakes and keep tweaking your approach until you hit on a formula that works. It’s a learning experience. Building a successful blog can be a slow process. But with time and perseverance you can achieve something great.
  8. Open things up for conversation: Social media, including blogs, is about creating a dialogue with your readers. Your job as a blogger is to get the conversation started. You do this by expressing a clear opinion on the topics you write about, choosing timely issues, and then asking readers to share their thoughts.
  9. Respond to comments: If a reader leaves a comment he/she expects the writer to respond to it. Knowing the author will respond to comments gives the reader incentive to join the conversation. When your respond, you keep the conversation going and build relationships with your readers.
  10. Add something new to for your readers: Whatever topic you are writing about has probably been covered by someone else. That’s not a problem. But make sure you add a own unique perspective or some info not generally covered to the topic.
  11. Tag and categorize your content: Readers are interested in specific subjects and those subjects are what they want to read about. Categorizing your content makes it easy for readers to find the information they need fast. It’s a simple matter of usability.
  12. Write compelling headlines: A great headline is the first thing readers see of your blog and the foundation of all social media content. If your headline doesn’t grab the readers’ interest, they won’t bother reading the rest of your post.
  13. Link out: Linking out turns your blog into a resource for your readers. When you link out, readers know you’re giving them all the info they need. In addition, linking out captures the attention of other bloggers, helping you build your network.
  14. Optimize your posts for the search engines: If your posts aren’t targeting specific keywords, you’re missing out on long-term search engine traffic. Stick to some SEO basics like keywords in headlines, body content, and back links.

By implementing these 14 steps in your blog posts, you can spread the word and increase your readership.

Content Management Strategy for SEO

Fixing Your Social Media Woes with a Content Strategy

Create Content Strategy for Your Target Audience

content strategy

No business wants to purposely alienate its audience, or to provide useless information by sharing content that their customers don’t want or need. But those are the kinds of mistakes businesses make when they don’t have a real content strategy for their social media.

Businesses just starting out with social media often suffer from one or both of two problems:

  1. They say a lot that has little value
  2. They have no idea what to say

Creating an effective content strategy can help you avoid both of these problems. When you establish a framework for a content strategy it gives you a set approach for your social media opportunities. It reminds you of your identified business goal, making it easier to determine content that your audience will find valuable.

Content strategy for social media is a step-by-step process. It includes the following steps:

• Start by establishing a business goal
• Identify your target audience
• Create the right content
• Measure your results

Let’s further analyze those steps:

Establish a Business Goal

Setting up a social media account isn’t a business goal. Before you can use social media effectively, you have to know what you’d like to achieve. This may take some work and coordination across your entire organization. Issuing directives like “We need a Facebook page!” or “Let’s advertise on LinkedIn!” is not a goal.

But using a Twitter account to reduce response time for customer service queries from days to minutes is; as is using a LinkedIn account to improve your networking or to generate more quality leads.

Identify Your Target Audience

The first step in an effective content strategy is to identify your audience. Know who your content is for and know what social media outlets they are using. Using Twitter for customer service is pointless if your customers don’t use Twitter. If your customers aren’t using Facebook, posting on Facebook is going to prove fruitless and frustrating.

Don’t automatically assume that your organization has a message that your customers want you to share. You’ll probably be disappointed if you do. Find out what information your customers and prospects need. Then meet that need.

Create the Right Content

Everything you say (and everything you don’t say) represents your brand. To stay out of trouble start small. Some ideas:

• Offer a tip of the day, based on customer service questions you’ve recently received.
• You may have other in-house brochures and other materials that you can easily adapt.
• A user training course manual might offer content that would be helpful, if you share it well.
• Maybe customers have told you how they’ve used your product. Their case studies will make other customers’ lives easier.

Make sure that the content you’re sharing isn’t simply self-serving but meets the needs of your audience. Your customers will know immediately if you’re helping them or just pushing product.

Stay ahead of the game. Decide how often you’d like to post on a social network, and get several posts ready, depending on your planned frequency. Then wait and see how your customers respond. They’ll give let you know if you’re doing it right. Just be responsive to their needs.

Measure Your Results

Remember that business goal you set? Were you able to reach it? If you created the right kind of business goal, you should be able to measure the results. Did you decrease your time-to-resolution on customer service queries? Were you able to increase your brand awareness? Have you improved you lead generation or SEO ranking?

The key is to start with a simple strategy and measurable goals. You’ll find that your social content is easier to plan and it’s easier to meet your business goals.