Tag - Blog

Business Blog: Often Overlooked Marketing Tool

Five Reasons You Should Start A Business Blog

Business blogs have become a common and cost effective way to market your business online. But there are still many businesses – especially small businesses – that are haven’t made the jump and started a business blog.

There are can be several reasons why small business owners don’t blog:

  • Blogging requires a commitment of time and resources that many small businesses can’t spare.
  • Many small business owners don’t know how to get started from a technical perspective.
  • It can challenging to develop a loyal and engaged following.
  • It can be difficult to consistently come up with interesting topics.

But starting a business blog doesn’t have to be intimidating. And once you’re up and blogging, the benefits will make effort worthwhile.

Here are five big reasons that every small business should start a blog.

1.    Target potential clients.

Even though business blogs typically don’t involve direct promotion of products and services, they are a great way to market your business. The promotion on a blog just comes in a more passive way.

You discuss the industry you work in, the general services that you provide, and the individual challenges that your target audience faces. This keeps your name in front of potential clients that may need and consider buying the products and services that you provide.

2.    Boost traffic to your website.

As a general rule, most business blogs are separate from a business’ website – either created as a different section or as a different site entirely. Creating a secondary location helps you target new visitors and move the traffic to your products and services, online store or contact pages through in-content links and/or links in your navigation.

3.    Establish yourself as an expert in your industry.

Sharing high-quality and relevant information with your readers demonstrates your expertise in a particular subject area or industry.  Eventually, you’ll become known as the go-to guy/gal that provides consistent and useful information that helps readers learn about new resources, solve tough challenges and even advance their own businesses.

4.    Create a unique community.

One of the best parts of a successful business blog is the sharing that can take place in the comments. You can facilitate an active comments area on your blog by posting and responding to comments That will help you create a community with shared interests, and you’ll learn a great deal about your audience in the process.

5.    Gives you valuable person-to-person connections.

A business blog doesn’t have to be all business. Occasionally injecting some of your personality, going off topic occasionally and using humor can help you avoid having a boring business blog. Give your blog a little individuality and it can make you more relatable and approachable by your readers.

These are just a few of the benefits that come with a successful business blog. Granted, creating a successful business blog takes time, dedication and patience. But once you get started, you’ll be on your way to realizing the many marketing benefits of blogging.

Are You Taking Advantage of All the Social Media Marketing Options Available to You?

Don’t Miss Social Media Network Golden Opportunities

Social Media and Digital Marketing

By now most companies have a Facebook and Twitter account to announce special deals and incentives for “Followers” and “Likes”.  That’s a great place to start your social marketing efforts, but if that’s all your company in doing in the social media marketing arena, you’re missing some golden opportunities and you need to seriously consider expanding your social media marketing in new areas.

Unlike more traditional marketing, social media marketing centers on creating content that attracts consumers’ attention and encourages them to share it with their social networks.  Your corporate message spreads from user to user because it appears to come from a trusted, third-party source, as opposed to the brand or company.

Here are some other social marketing sites that you need to seriously consider using:

BlogsOkay, technically a blog isn’t a social network or even part of any social networking site.  But blogs are social and blog comments integrate into other social media tools, helping spread the word about your business.  A blog is a low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand.  If you’re not already blogging, you need to start – ASAP.

Using a blog gives your company an identity and helps you gain visibility on the web.  Utilize your blog to educate and help clients and you’ll build trust and strengthen your credibility as an expert in your industry.

Blogging requires a time commitment and some writing skills, which not every small business has in-house.   Fortunately, blogging is something that can be contracted out. Even though your postings are almost instantaneous, tangible results can take time.

LinkedInLinkedIn is a social network for business professionals. It’s big, with 161 million members in over 200 countries.  People are joining LinkedIn at a rate of approximately two new members per second.  And more than 2 million companies have LinkedIn Company Pages.  Use this business social network as an extended business card.  As people hear your name or mentions about your business, there is a good chance that they’ll check you out on LinkedIn.  So fill out your personal and business profiles and link them back to your business website.

YouTube.  The best known and largest video site is YouTube.  Although you don’t have to, you should consider producing your own videos for your marketing efforts.  For example, if you post a video to your blog, upload it to YouTube to reach a broader audience, and embed the video content in your blog posts. YouTube has a powerful analytics tools available so that you can evaluate the effectiveness of your video content.  While your customers might not be on YouTube, you can still use it as a place to store and tag your videos, and then distribute them to other social networks where you might prefer to invest more time and effort.

Flickr.  Start a Flickr account for your business and post photos of your customers or your products (or both).  Flickr offers a place where people can share photos with others, but also has discussion groups, many focused on local markets that offer additional opportunities for you to market your business.  Like YouTube, your customers might not be on Flickr, but you can still use it as a place to store and tag your photos, and then distribute them to other social networks.

PinterestPinterest allows account holders to create a virtual bulletin board – posting pictures of what interests them – and other users can drop by and evaluate your taste.  If others see something they like, they can repin that image to their own Pinterest account.  In other words, Pinterest is a content sharing service that allows members to take images, videos and other objects from your board and “pin” them to their board.  But what does it all mean from a marketing perspective?  Pinterest can effectively showcase your products on boards with links to your e-commerce or designated website. Such pins can be easily tagged with prices, repinned, and ultimately purchased.

There are hundreds of other social media sites – too many to mention all of them here.  There are benefits and drawbacks to using each site.  Explore the different sites to find which ones fit into your marketing philosophy and needs.  Using the various social networks effectively, will help your brand reach more customers, drive more traffic, and sell more products.

Just remember, it’s about consistency and your social media marketing campaigns are part of your company’s overall marketing strategy.  Make sure each message is aligned with your brand and marketing strategy as well as company philosophy and values, regardless of the medium.

SEO Benefits of Blogging

SEO Benefits of Blogging

Increase Readership and SEO Rankings with Blog Posts

SEO Benefits of Blogging
A blog is a great tool to generate constant traffic and improved SEO rankings. As additional topics are created, your blog brings in new individuals to read it. If your company isn’t already blogging, you need to start one as soon as you can.

Well-written blog posts help you increase your exposure and grow your business. Blogs demonstrate your knowledge on certain topics. This gives your readers (i.e. future clients) the chance to learn about your expertise or authority in your field and establish you as the go-to person for that product or service.

Starting a blog for your business is an excellent tool in building better rapport with your targeted demographic. But to reach your target audience and achieve maximum potential you’ll need to ensure your blog meets basic SEO standards.

Here are just a few of the SEO tactics and benefits of blogging:

•  Blogs increase your website and company visibility. Blogs encourages the community to interact with one another through various tracking features and commenting. As you develop your pool of followers, your visibility increases as your readers share your blog in their own ventures, comments, forums, and networks.
•  Blogs are a link-building campaign. Blogs generate more popularity with links to RSS feeds and URLs. Creating an informative and useful blog will see your audience providing their own one-way links to your work. This means greater attention and rank from search engines. Plus, blogs are considered contextually relevant to the search engines so they carry more weight, increasing your Page Rank and exposure.
•  Blogs can achieve a high ranker than a website. Blogs routinely gain better rankings than a website and hold steady. Search engines like content that is regularly updated with quality work. As a result, a daily or weekly blog writing campaign can offer increased attention and traffic. This is especially true when hosting your blog on your domain.
•  Blogs tend to be more search engine bot friendly. A simple URL structure means the automated bots that search engines employ can crawl and document the content of a blog faster. This results in higher rankings simply because of efficiency.
•  Internal links generate Page Rank for your domain. Blog posts can be written to discuss different products and services that your site offers. By providing links to them you establish deep link anchor texts that point to the appropriate pages, thus generating more Page Rank and attention for your website.

Build up the traffic to your blog, then filter the traffic to your main website. It’s often more expensive to get traffic to your sale pages than to get it to your blog. Blog traffic is much more organic. While a blog may take development time and a lot of writing, it is a worthwhile endeavor to increase web traffic to your site.