QR Codes and Mobile Marketing – Perfect TogetherBruce Shely
QR Codes Intricate Part of Mobile Marketing
QR codes continue to grow as a mobile marketing tool. They are now a widely accepted marketing tool to promote your business, showing up on everything on event promotions, business cards, marketing collateral and PURLs and serving as roadmaps to wherever and whatever you want your customers to go.
QR Codes have become an intricate part of mobile marketing. Your business just needs to research where the best fit for your QR codes lie in you marketing plans. Your customers are already familiar with QR Codes and are probably already using them.
Here are a few suggestions for ways to use QR Codes to market your business:
Business cards. Include a QR Code with your website address on the back of your business cards to increase traffic to your site.. Clients can click with their smartphone and bring up your site.
Coupons, magazines and billboards. Place a QR Code coupon in a magazine, direct mail piece, billboards or even on the side of a building. It’s a fast and easy way to offer deals to potential clients – they just point and click with their smartphones.
Social media. Promote your social media networks and get more likes, followers, and connections. Include QR codes to the URL’s of any and all of your social network sites.
Direct mail. Place a QR code on your direct mail envelopes, brochures, flyers, postcards or posters and link to the video of your product or cause URL.
Directions. Include a QR Code to your Google Places page to give directions to your business location. Customers can quickly use the Quick Response scanner and pull up a Google map.
Product information. A QR Code with the URL to a specific web page for detailed product information for a product you are promoting.
Event information. A QR Code with the URL to a specific web page for detailed information for a future event that you’re promoting.
Phones calls. QR codes can also include your phone number. When scanned, the phone number can be dialed in a snap.
QR codes are a great way for your business to engage your target audience – they are a unique way to bridge online and offline media and to differential your business from your competition in the process.