Local SEO: 4 Essential Factors of SuccessBruce Shely
Keys to Successful Local SEO
1. Strategy & Initial Optimization
The first step in any local SEO plan should begin with a keyword discovery process that focuses on achievable primary keywords and “long tail” keywords. The approved keywords are embedded into your meta tags and content — this helps search engines (including Google) organize and rank information. Coding, style, positioning, and saturation levels of relevant keywords are also important factors that are a part of on-page SEO process.