Improve Local SEO and Increase Sales with Long Tail Keywords

Improve Local SEO and Increase Sales with Long Tail Keywords

What are long tail keywords? Long tail keywords are phrases with four or more words in them. Here’s an example of a short keyword versus a long tail keyword:


Short keyword: “ski vacation”
Long tail keyword: “ski vacation park city Utah 2012”


As you can see, the long-tail keyword is far more specific and focused than the short keyword. But is it worth targeting something that specific? Why target keywords which bring only small amount of traffic?  There can’t be that many people searching for “ski vacation park city Utah 2012”. And that’s the point.


There is less competition for the longer keyword, so you can rank on the first page of Google for long tail keywords much easier than ranking for the more competitive short keywords.


Using one long tail keyword won’t bring a lot of traffic to your website, but if you target a lot of long tail keywords you can get a lot of easy traffic. You may not be able to ranking highly for a more competitive short keyword but you can achieve a high ranking for long tail keywords.


With long-tail keywords, it’s much easier to reach your niche market because there’s less competition for their attention. Most of your competitors are concentrating on short keywords. As a result, long tail keywords can be a golden opportunity for you.


Another benefit of long tail keywords: visitors who use them convert more readily to sales. Long tail keywords bring the right visitors to your website – consumers ready to buy. In other words, visitors searching with long tail keywords know exactly what they want and they’re hoping that you can provide it to them.

Share this post