What is Content Marketing? It is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage your target audience – with the objective of driving profitable customer action.
Basically, content marketing is the art of communicating with your customers and prospects without selling them. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent and that positions you as the expert in your industry. What is the logic behind this content strategy? Consistently deliver valuable information to prospective customers and they will ultimately reward you with their business and loyalty.
Content marketing is used by some of the greatest marketing organizations in the world, including companies such as like Microsoft, Cisco Systems and Proctor & Gamble. Why would these and other industry giants use content marketing? Because it works. Content marketing allow you to generate qualified leads and engage your prospects in a branded environment – without busting your budget.
In addition to frugality, marketers also believe most of their customers and prospects are researching online before making a purchasing decision, which is why they’re focusing their marketing efforts on the Internet.
Consumers have simply been overwhelmed by traditional marketing and have shut it off. Content marketing is a far cry from the interruption marketing that consumers are bombarded with every minute of every day. Content marketing has just been crowned king. If your company is not content marketing, you’re not marketing.
Intrigued? If so, take the next step by reviewing the full resources of the Abode Systems. We’ll answer every question you have about how content marketing, when done correctly, can increase sales and ROI.