Content is Still What Attracts Visitors and Search Enginesteamabode
It’s easy for businesses to fall prey to the misconception that websites need to be flashy, colorful and animated to attract and retain visitors. While user interface is important, it pales in importance to the content on your page. Flashy web pages often make your content more difficult to access and read, causing search engine rankings to suffer as a result.
Today your business must be fully engaged on all available digital media outlets. Your customer base is more diverse than ever and they like to get their information from a variety of marketing channels and platforms, including websites, blogs, social media, message boards, white papers, and e-books. This makes fresh, unique and relevant content critical. And while this can make your job more difficult, it can also create unprecedented marketing opportunities.
Content is what draws in visitors and it’s what keeps them engaged. Fresh, relevant, quality, professionally-written and optimized content is what attracts the attention of the search engines – translating into higher revenues for your business.
- Create useful, information rich sites, microposts and posts that clearly add value to the visitor’s experience. The more useful the visitor finds the information. The more likely he/she will pass it on to their friends, followers and connections.
- Use text instead of images to display important names, content or links. Search engines can’t read images.
- Choose topics which are original, unique and relevant.
- Limit page size as much as possible. If the content must be lengthy to adequately cover a topic, offer a “Table of Contents” and divide the content into user-friendly pages. This makes it easier for the reader and the search engines.
- Once you’ve gotten your message across, stop writing. Don’t be verbose just for the sake of increasing the number of your keywords. This will only drive visitors away – not a good thing when you’re trying to build traffic.
- Proof-read and spell check; then proof-read and spell check again. Content that is free of typos, grammatical errors and misspelling is a sign to visitors and search engines alike that your content is of research quality.
- Make sure the TITLE element for your document is concise and accurate. The page TITLE is used by search engines to display link text as the result of a search.
- Ensure that each IMG element includes an ALT attribute.
- Provide links to interesting, related content when appropriate, but keep the links on any given page to a reasonable number.
- Always reference citations and sources. This indicates to search engines that your content is of research quality.
Spend a little more time and energy into developing fresh, useful, quality content and you’ll get many times the return on your investment.