QR Codes

QR Codes Bring Your Coupons to Life

Using QR Codes on Your Print and Mobile Coupons

QR codes are a great way to provide more information about a product or service, or to provide customers with a redeemable coupon. Most businesses long ago realized that couponing is a win-win situation for both consumers and businesses – consumers save money while sales are generated for your businesses. If you haven’t already, your business should consider QR codes on your print and mobile coupons? So how do QR codes and coupons go hand in hand?

QR codes are appearing everywhere, from brochures to the actual products. They are a great way to provide more information about a product or service, or to provide customers with a redeemable coupon. Several advantages other advantages over the traditional paper coupons are:

  1. Easy
  2. Convenient
  3. Green
  4. Create loyalty
  5. Easily tracked
  6. Can be shared

QR codes have the ability to enhance virtually any static marketing piece from billboard, print ad, bus stop signage, etc. In addition, a QR code is a powerful and easy way to capture your mobile audience. Embedding them with mobile coupons, you can drive both in-store and online sales.

Consumers love the ease, immediacy and convenience of simply taking a quick snapshot to access interactive content. Meanwhile, marketers enjoy the ability to track user access, interaction and effectiveness of the campaign. Again, engaging mobile users through QR codes also provides the perfect opportunity to solicit mobile numbers to continue the conversation with future offers.

Brand engagement will only increase as phones get smarter and scanning becomes easier with more and more apps become available to capture any QR code quickly.

This high-tech mobile marketing magic may sound overwhelming, especially. But it’s actually very easy to implement. There are a number of free online QR code generators that are simple to use. You just drop in the text, URL, content or action to be performed, and copy and paste the resulting image into the marketing profile of your choice, whether an email, newsletter or onto a mobile site. 

QR Codes and Mobile Marketing – Perfect Together

QR Codes Intricate Part of Mobile Marketing

QR codes continue to grow as a mobile marketing tool. They are now a widely accepted marketing tool to promote your business, showing up on everything on event promotions, business cards, marketing collateral and PURLs and serving as roadmaps to wherever and whatever you want your customers to go.

QR Codes have become an intricate part of mobile marketing. Your business just needs to research where the best fit for your QR codes lie in you marketing plans. Your customers are already familiar with QR Codes and are probably already using them.

Here are a few suggestions for ways to use QR Codes to market your business:

Business cards. Include a QR Code with your website address on the back of your business cards to increase traffic to your site.. Clients can click with their smartphone and bring up your site.

Coupons, magazines and billboards. Place a QR Code coupon in a magazine, direct mail piece, billboards or even on the side of a building. It’s a fast and easy way to offer deals to potential clients – they just point and click with their smartphones. 

Social media. Promote your social media networks and get more likes, followers, and connections. Include QR codes to the URL’s of any and all of your social network sites.

Direct mail. Place a QR code on your direct mail envelopes, brochures, flyers, postcards or posters and link to the video of your product or cause URL.

Directions. Include a QR Code to your Google Places page to give directions to your business location. Customers can quickly use the Quick Response scanner and pull up a Google map.

Product information. A QR Code with the URL to a specific web page for detailed product information for a product you are promoting.

Event information. A QR Code with the URL to a specific web page for detailed information for a future event that you’re promoting.

Phones calls. QR codes can also include your phone number. When scanned, the phone number can be dialed in a snap.

QR codes are a great way for your business to engage your target audience – they are a unique way to bridge online and offline media and to differential your business from your competition in the process.

 
Apple Passbook mobile app

Event Marketing and Digital Coupons Via Apple’s Passbook Mobile App

The Mobile Wallet Can Mobilize Your Business

Apple Passbook mobile app

Looking for a new way to promote your events or offers? How about one that eliminates the need to print flyers and other marketing collateral – an otherwise eco-friendly way to get event information directly into your consumers’ hands? Interested? Then what you’re looking for is access to your customer’s mobile wallet via Apple’s Passbook® mobile app.

Passbook is a standard, pre-loaded app on all Apple iPhones (operating system iOS 6 and up). Android’s version of this app is called PassWallet. According to recent research by eMarketer, smartphone usage worldwide will be at 1.75 billion users by end of 2014! So while many local businesses want to notify recurring clients of an event or special promotion, just think of the reach your event notification could have around the globe!

What makes these mobile wallet apps such as Passbook so unique is that they allow users to store various items such as digital coupons, airline boarding passes, movie tickets, event passes, retail store cards, gift cards, loyalty cards, and more, all categorized in one location and super easy to use. Oh, and they’re paperless too! So guess what? Digital passes, tickets and coupons will be really hard to forget, misplace or lose!

There are a variety of ways a user can add a pass into Passbook—you can do it via mobile apps, emails containing links to the pass, via websites with short links and QR code scanning from off of a Point of Purchase (POP) display, website, social media post, etc. Redemption is just as easy, the user just scans his/her iPhone or iPod touch to redeem a coupon, check-in for a flight, enter a movie or get access into an event. It’s that simple!

In addition to ease-of-use, Apple’s new operating system, iOS 7, now delivers even more unique opportunities because the iOS 7 Passbook app has a QR scanner build right into it! And unlike other QR code scans that often take you to a website to get access to a link to then get to your pass, the Passbook scanner instead loads a digital and trackable pass directly onto the user’s iPhone. This enables yet another another unique opportunity that is giving you the ability to bridge your print with your digital media channels. You can now have direct and integrated communication with your customers from print materials, flyers, POP displays, etc. to your digital channels like a website, emails, e-newsletters, social networks, and much more.

Another very innovative feature, is that Apple’s Passbook mobile app uses location notifications i.e. all passes are time and location enabled so on the day of the event, the pass will appear on the user’s lock screen reminding them of the event. Their smartphone will vibrate or sound to notify them, passing along a gentle reminder: “Hey, there’s an event happening tonight!” Similar to when your boarding pass is loaded in Passbook, and a flight is getting nearer, you get a reminder notification when it’s nearing the time to board your flight. In addition, these location notifications will also pop-up a reminder in the lock screen when the customer/invitee is nearby your location or the event location, offering another reminder that this event is coming soon. What else? You can use this notification feature to also provide any updated information regarding your event. For example, if the date or time of your event changes, perhaps due to bad weather, you can send an event update and a new updated pass for the invitee’s mobile wallet.

The Passbook mobile app provides an innovative and convenient event ticketing experience for your customers. Your attendees can now access their tickets and information easily from their smartphone.

Engaging customers in this distinctive and yet simple way, through the digital invite, opens up a ton of opportunity for restaurants, bars, nightclubs and other establishments that often host events, happy hours, special promotions to bring in foot traffic.

Here’s a quick summary of the benefits of integrating your company’s event(s) with Apple’s Passbook mobile app:

• Convenience for your attendees – Passes are stored in one convenient location, in the invitee’s Passbook app, totally paperless and easily accessible.

• Update notifications – If there are any event changes, your attendees will get a notification and an updated event pass.

 Location notifications – Your event pass will automatically pop-up on the lock screen of the registered attendee’s smartphone when he/she is nearby your location or nearby the event location.

 Easy QR scan for check-in – Each pass contains a QR code. Just scan it with any QR reader to check the attendee into the event and mark their pass as redeemed.

 Event details on back – There are two sides to every pass. By pushing on the bottom right corner of the pass, the digital pass flips over to reveal more event details. Here you can have the date, time, website links, contact information and more for your attendees’ convenience.

• Trackable passes – With the Passbook mobile app, all your coupons and passes are trackable. You can track things like the number of active and inactive passes in distribution (i.e. those redeemed and not yet redeemed), look at month-to-month pass usage and see a comparison month over month, look at active passes by template or different offers/events, and more.

As you can see, Passbook provides a seamless and yet robust experience for your customers, which of course reflects highly on your company event and/or offer.  Even if your event doesn’t require a ticket for access, it is still a very good idea to try this feature for your next event, if anything, for the marketing opportunity and for your customer’s convenience. Including Passbook in your mobile marketing strategy can dramatically mobilize your digital campaigns.

digital mobile coupon

The Digital Mobile Coupon

Digital Coupons: Audience and Redemption Growing Rapidly

digital mobile coupon

“People engaging in digital offers is predicted to reach ~51 million next year, and with 10% redemption rates (paper coupons are 1%), marketers are actively deploying digital offers as a way to monetize mobile as the mobile industry continues to explode,” said TJ Person, CEO of Koupon Media.

Numerous benefits exist with digital coupons and as a result they  are quickly gaining acceptance, resulting in rapid redemption rates. Here are some of the advantages to using digital coupons and benefits to both businesses and consumers:

digital mobile coupon shoppingBenefits and Advantages for Digital Mobile Coupon Usage

  • Research conducted in October 2013 by eMarketer indicates that more than half of US adult internet users (102.5 million people) will redeem a digital coupon, for either online or offline shopping this year.
  • That number is up 11% over last year and the number of people redeeming is expected to keep increasing with the primary area of growth being the new mobile coupon user.
  • Digital coupons are a great way to engage the new user because you can provide a direct link to your products or services via the coupon.
  • Digital coupons not only afford your business more visibility, but they can also help the conversions on your website and/or increase traffic to your store.

 

Mobile is Key

The digital coupon has been around for years, but didn’t really take off until mobile devices became more commonplace. Mobile plays a significant part in digital couponing.

– This year, more than 28% of people who own a mobile device have redeemed a coupon and according to eMarketer, it is expected that one-third of all smartphone users ages 18 and up (42.1 million people) will use a coupon acquired on a mobile device –via an app, mobile internet, mobile barcode or SMS.

– The US smartphone coupon user base is up 40.9% this year, following 60.6% growth in 2012.

– The digital coupon is no longer about the price-conscious consumer. The recent recession and rapid adoption of the smartphone, have helped push digital coupons to a more diverse and mainstream market.

– The number of people who redeem digital coupons is only expected to grow as consumers ditch their paper coupons for the convenience of digital.

Catalyst

What’s fueling this growth? There are several key factors involved:

– For one as aforementioned, the increase in new smartphone users. The number of people who use iPhones, iPads and Android devices continues to grow at a phenomenal rate and is not expected to slow down any time soon.

– Another growth driver is the increasing popularity of new mobile apps and local deals from sites like Amazon Local and Groupon that feature discounted gift certificates to use at participating businesses locally and nationally.

– Lastly, and probably most notable is the growth coming from the integration of couponing into social networks.

Nowadays, businesses are using Facebook, Twitter and other social network sites to help their coupon offers go viral, giving marketers excellent opportunities to promote their products and sell digital coupons offering benefits such as discounts or free trials. They can give away the coupons to increase engagement and ROI.

This exposure for the products or services that you offer gives you the opportunity to capture the attention of a large audience of potential customers. Often times, advertising fails simply because people do not take the trouble to actively see or read the advertisement. Offering digital coupons is a way of putting the offer directly into the customer’s hands, customized by their interests, while also achieving your business objectives. The integration of digital coupons is sure way to arouse interest with your target audience.

How It Works: Redeeming Digital Coupons

The process is convenient and eco-friendly! You don’t need to print a coupon out on your computer to bring into a store for redemption. Instead, digital coupons and offers can be redeemed right from your mobile device. An increasing number of consumers are using smartphones to access and redeem coupons both online and in person. They are finding deals through a variety of channels, which include mobile apps and mobile browsers, social networks, email, SMS, barcode scanning, and push notifications.

digital mobile coupon

The best digital coupon applications out there are Apple’s Passbook® (available on iOS operating system iOS 6 and up) and Android’s version of the same app called PassWallet. These apps come standard on all smartphones running on these operating systems, meaning the app is already pre-loaded on from the date of purchase. According to ABI Research, that is equivalent to being active in over a billion smartphones worldwide! These apps are unique as they allows users to store multiple items such as digital coupons, boarding passes, movie and event tickets, retail store cards, gift cards, loyalty cards and other forms of mobile payment. They are all categorized and easy to use. All you need to do is scan a barcode from your smartphone or tablet to check in for a flight, enter a movie, use a gift card, redeem a digital coupon, and more. It’s that simple.

Another very innovative feature, that uses location notifications, can be implemented to target a who has your business’ digital coupon or offer stored in his/her Passbook and is nearby your location. Basically, their smartphone will vibrate or sound to notify them, passing along a gentle reminder that “hey, you have a deal near you.” Similarly, when your boarding pass is loaded in Passbook, and a flight is getting nearer, you will get a reminder notification when it’s nearing the time to board your flight.

For those with mobile devices not running iOS or Android, there is a solution. There’s a new mobile marketing platform available that allows you to create and send Passbook passes to phones that do not support Passbook or PassWallet app. This platform immediately detects if the mobile operating system supports Passbook and modifies accordingly, prompting user to download to view the pass in an HTML version on the landing page. The only feature lacking from this HTML version is the ability to provide location notifications.

Digital coupons are convenient, discreet, enable positive customer experiences, and are eco-friendly! Make them a part of your mobile and digital marketing strategy to give your business more exposure and help capture the attention of an expanded group of potential customers.

Statistical Source: eMarketer, Oct. 2013