Digital Advertising

Mobile Loyalty Programs

Reward Customers with Mobile Loyalty Programs

Build Customer Loyalty With Your Mobile App

Mobile Loyalty Programs

Loyalty cards have proven to be great for business. They allow your company to better understand the behavior of your customers, while giving the customer an incentive to make a purchase by offering some form of reward. Consumers often carry several loyalty cards from a variety of establishments – including supermarkets, gas stations and their favorite restaurants.

But carrying a wallet full of loyalty cards can be inconvenient for the customer. A mobile customer loyalty program that allows customers to treat their phones as a mobile loyalty card can be the answer.

According to a report from Maritz Loyalty Marketing, 73% of smartphone users are interested in interacting with loyalty programs through their mobile device. The study also found that over 90% of smartphone users are likely to download a loyalty program’s application, suggesting that mobile apps offer an opportunity to drive increased program enrollment. Making mobile loyalty programs an important and growing marketing channel for business.

What a mobile customer loyalty program can do for your business

Mobile loyalty programs allow you to easily see the behavior of your customers and then tailor text message campaigns to get the best possible return on your investment. For example, you can target a customer who has not visited within specific date ranges and send him/her targeted text messages with special offers meant to gain additional business. You will be able to easily monitor and review the effectiveness of each text message campaign.

How mobile loyalty programs workMobile Loyalty Program Mobile App

Mobile loyalty cards simply require the user to download an app to their phone. It works purely on the customer’s mobile number. And  the card is usable even if the customer has not brought their mobile phone with them. There’s no loyalty card to lose and only one number to remember – making it simple and easy for your customers to use.

The easiest and most convenient way to introduce your mobile customer loyalty program is with an attractive point of purchase display in your establishment. Some of the most effective displays are kiosks that entice customers to enter their mobile number and join your mobile loyalty program; or posters with QR codes that link to a website or social media site that allows the customer to download the app to their phone. Once the customer is registered they can begin receiving rewards immediately.

At sign up, customers can also choose whether to accept mobile offers to their mobile phones or to opt out of getting messages. Make sure you have the customer’s permission before sending text messages through your mobile loyalty program. This prevents any possible legal action for sending spam texts.

Increasingly, mobile apps are proving to be an effective channel for acquiring and engaging customers. The question then becomes, what is my company’s best strategy for creating a mobile app that will meet my ultimate goals of increasing sales and building customer loyalty?

One option is to partner with other similar businesses to share a mobile app. “App sharing” via companies such as Seamless, Chowhound, and GrubHub, is especially prevalent in retail establishments and the restaurant/food delivery industries. But is it effective?

Your business may be one of hundreds of other businesses trying to conduct business using that app. These arrangements are similar to the online shopping malls that populated the internet in its earlier days. But online shopping malls proved largely ineffective for most businesses and they have largely been abandoned as an effective way to acquire and retain customers.

A second option is creating your own mobile that fits into your marketing plan, increases sales, boosts customer loyalty and builds your brand. What are some of the advantages of creating your own company’s mobile app?

* Part of your main system. A shared app may not sync with your already established computer systems, such as accounting.

* Building your own brand. with a shred app, you’re building the brand of the company that owns and maintains the app; not yours.

* Makes it easier for customers to find you. You may be just one of hundreds (even thousands) of businesses sharing the app.

* Your business info can’t be accessed by others – you can’t control who knows your business with a shared app.

* You’re tempting your customers with other options with a shared app. Do you really what your customers reading about your competitors when they are making a buying decision?

* Locally-based. You know who your customers are, what they like, and where they are located. Do you want someone in Boston ordering a pizza from your Las Vegas restaurant?

* You control the entire process. If something is not working you can easily change it. Changes are difficult – if not impossible – if you don’t own the app.

If your business doesn’t have an effective mobile customer loyalty app in place, what are you waiting for? Your competition does.

place based media and digital signage

Place-Based Media Delivers The Right Message via Digital Signage

Digital Signage Advertising Enhances Customer Experience

digital signage advertising

Place-based media is about delivering the right message at the right place and time – when customers are making a purchasing decision. It enables you to communicate via screens at customer touch points and market your business more intelligently and cost-effectively.

The locations that customers frequent serve as powerful filters in the sales and marketing process. Place-based media optimizes your marketing efforts to cater to your most important customers – the ones making buying decisions right now! Your most important customers are those currently shopping for your product. Place-based media is a proven tool that lets you grow your revenue by focusing on them.

Also known as out-of-home advertising (OOH), digital out-of-home (DOOH) advertising, or interactive digital signage, place-based media has outpaced the growth of the Internet. This trend is driven by lower infrastructure costs and the ability to deliver targeted and optimized rich interactive media.digital signs and digital advertising

Using a variety of formatted resonant screens, unique IP addresses and built in computers, content can be tailored and delivered to respond to anyone within its reach. Dynamic digital content can be shaped by audiences and events and then integrated in the daily routines of consumers more effectively than other media.

In addition to being seen as more interesting and entertaining than most media, digital signage advertising can foster immediate action. This fact alone, explains why this new media is embraced by marketers looking to engage the consumer direct response experience rather than simply broadcasting a message.

Place-based media is now seen as a central component of new retail designs. Cost, size and impact of digital platforms has created a new era of “infotainment”.  Simply hanging a screen on an empty wall, from the ceiling or on a shelf will no longer do it.

As with all marketing, any place-based media offering must be relevant to the consumer, the brand and the location. The key is to keep your eye on the consumer and remain sensitive to his/her needs. The unique characteristics of place-based media allows for the creation of marketing strategies that serve the following functions:

* Branding
* Product information
* Promotions
* Enhanced customer experience
* Coupons
* Third-party advertising
* Awareness
* Entertainment

Place-based media with its ability to attract and keep the attention of consumers (and get them involved) is having significantly greater promotional impact than traditional marketing and advertising media.

digital mobile coupon

The Digital Mobile Coupon

Digital Coupons: Audience and Redemption Growing Rapidly

digital mobile coupon

“People engaging in digital offers is predicted to reach ~51 million next year, and with 10% redemption rates (paper coupons are 1%), marketers are actively deploying digital offers as a way to monetize mobile as the mobile industry continues to explode,” said TJ Person, CEO of Koupon Media.

Numerous benefits exist with digital coupons and as a result they  are quickly gaining acceptance, resulting in rapid redemption rates. Here are some of the advantages to using digital coupons and benefits to both businesses and consumers:

digital mobile coupon shoppingBenefits and Advantages for Digital Mobile Coupon Usage

  • Research conducted in October 2013 by eMarketer indicates that more than half of US adult internet users (102.5 million people) will redeem a digital coupon, for either online or offline shopping this year.
  • That number is up 11% over last year and the number of people redeeming is expected to keep increasing with the primary area of growth being the new mobile coupon user.
  • Digital coupons are a great way to engage the new user because you can provide a direct link to your products or services via the coupon.
  • Digital coupons not only afford your business more visibility, but they can also help the conversions on your website and/or increase traffic to your store.

 

Mobile is Key

The digital coupon has been around for years, but didn’t really take off until mobile devices became more commonplace. Mobile plays a significant part in digital couponing.

– This year, more than 28% of people who own a mobile device have redeemed a coupon and according to eMarketer, it is expected that one-third of all smartphone users ages 18 and up (42.1 million people) will use a coupon acquired on a mobile device –via an app, mobile internet, mobile barcode or SMS.

– The US smartphone coupon user base is up 40.9% this year, following 60.6% growth in 2012.

– The digital coupon is no longer about the price-conscious consumer. The recent recession and rapid adoption of the smartphone, have helped push digital coupons to a more diverse and mainstream market.

– The number of people who redeem digital coupons is only expected to grow as consumers ditch their paper coupons for the convenience of digital.

Catalyst

What’s fueling this growth? There are several key factors involved:

– For one as aforementioned, the increase in new smartphone users. The number of people who use iPhones, iPads and Android devices continues to grow at a phenomenal rate and is not expected to slow down any time soon.

– Another growth driver is the increasing popularity of new mobile apps and local deals from sites like Amazon Local and Groupon that feature discounted gift certificates to use at participating businesses locally and nationally.

– Lastly, and probably most notable is the growth coming from the integration of couponing into social networks.

Nowadays, businesses are using Facebook, Twitter and other social network sites to help their coupon offers go viral, giving marketers excellent opportunities to promote their products and sell digital coupons offering benefits such as discounts or free trials. They can give away the coupons to increase engagement and ROI.

This exposure for the products or services that you offer gives you the opportunity to capture the attention of a large audience of potential customers. Often times, advertising fails simply because people do not take the trouble to actively see or read the advertisement. Offering digital coupons is a way of putting the offer directly into the customer’s hands, customized by their interests, while also achieving your business objectives. The integration of digital coupons is sure way to arouse interest with your target audience.

How It Works: Redeeming Digital Coupons

The process is convenient and eco-friendly! You don’t need to print a coupon out on your computer to bring into a store for redemption. Instead, digital coupons and offers can be redeemed right from your mobile device. An increasing number of consumers are using smartphones to access and redeem coupons both online and in person. They are finding deals through a variety of channels, which include mobile apps and mobile browsers, social networks, email, SMS, barcode scanning, and push notifications.

digital mobile coupon

The best digital coupon applications out there are Apple’s Passbook® (available on iOS operating system iOS 6 and up) and Android’s version of the same app called PassWallet. These apps come standard on all smartphones running on these operating systems, meaning the app is already pre-loaded on from the date of purchase. According to ABI Research, that is equivalent to being active in over a billion smartphones worldwide! These apps are unique as they allows users to store multiple items such as digital coupons, boarding passes, movie and event tickets, retail store cards, gift cards, loyalty cards and other forms of mobile payment. They are all categorized and easy to use. All you need to do is scan a barcode from your smartphone or tablet to check in for a flight, enter a movie, use a gift card, redeem a digital coupon, and more. It’s that simple.

Another very innovative feature, that uses location notifications, can be implemented to target a who has your business’ digital coupon or offer stored in his/her Passbook and is nearby your location. Basically, their smartphone will vibrate or sound to notify them, passing along a gentle reminder that “hey, you have a deal near you.” Similarly, when your boarding pass is loaded in Passbook, and a flight is getting nearer, you will get a reminder notification when it’s nearing the time to board your flight.

For those with mobile devices not running iOS or Android, there is a solution. There’s a new mobile marketing platform available that allows you to create and send Passbook passes to phones that do not support Passbook or PassWallet app. This platform immediately detects if the mobile operating system supports Passbook and modifies accordingly, prompting user to download to view the pass in an HTML version on the landing page. The only feature lacking from this HTML version is the ability to provide location notifications.

Digital coupons are convenient, discreet, enable positive customer experiences, and are eco-friendly! Make them a part of your mobile and digital marketing strategy to give your business more exposure and help capture the attention of an expanded group of potential customers.

Statistical Source: eMarketer, Oct. 2013

Digital Advertising and Local Advertising

Digital Advertising Leads to Huge Increase in Local Advertising

Go Digital in Your Local Market Advertising and Marketing

Digital Advertising and Local Advertising

If you’re looking for an effective place to invest you company’s advertising and marketing budget in the coming years, you should consider the burgeoning local online/interactive/digital advertising segment of local media advertising. 

BIA/Kelsey, a key adviser to leading companies in the local media industry, has released its U.S. Local Media Forecast for 2011-2016. The report forecasts that especially strong growth in the digital segment of local media advertising through the year 2016.

According to the firm’s forecast, local online/interactive/digital advertising revenues will climb from $21.2 billion in 2011 to $38.5 billion by 2016. This represents an annual growth rate of 12.7%. Figures include the rapidly growing field of mobile advertising. According to a BIA/Kelsey news release, the report forecasts total U.S. local advertising revenues at $151.3 billion in 2016, up from $132.8 billion in 2011.

BIA/Kelsey now predicts an annual growth rate of just 0.2 percent in traditional local media advertising revenue between 2011 and 2016. There are a variety of factors contributing to the downward revision. These include the European economic crisis and continued high unemployment in the U.S. Both factors have caused businesses to hold back on spending for goods and services, including advertising.

While traditional media growth appears to be slowing, the firm states that digital and interactive local advertising will see a large amount growth through 2016. The forecast shows that online/interactive/digital advertising revenues will see an annual compound growth rate of 12.7 percent, including revenue from the mobile market. The report pegs the digital segment at $38.5 billion in revenues by 2016, which would be up from the $21.2 billion in 2011.

Offsetting the lack of new revenue expected in the traditional media, accordingly, a greater percentage of local spending will be in digital advertising in each successive year. By 2016, digital will constitute 25.5% of all local advertising revenue, an increase of 16% from 2011.