Content Sharing

Viral Content Sharing

Sharing content through social networks

Content sharing platforms allows users to discover content they can share with friends, family and colleagues. By now, most companies have accounts on several content sharing sites that allow users to publish and share content. These sites include Facebook, Twitter, Instagram, and Pinterest, among others.

Online communities are formed around shared interests and specific topics. If you produce a large amount of good and interesting content, you’ll benefit from building a presence on a content-driven social network to build your profile, gain fans and followers, and increase your rankings on search engines. There are social networks that are suited for sharing larger amounts of content, including LinkedIn, Stumble Upon, Reddit, Technorati, and Digg, among others.

Users visit content sharing platforms to discover content they can share with friends, family and colleagues. Research shows that online sharing tends to take place through many small groups and not via the single status post or tweet of a few influencers. While influential people may be able to reach a wide audience, their impact is short-lived.

In short, content goes viral when it spreads beyond a particular sphere of influence by ordinary people sharing with others. Content spreads online through large numbers of people sharing with small groups. There is little data to support so-called influencer behavior in social marketing. Content sharing can be compared to word-of-mouth conversation. 

Content goes viral when lots of people engage with their normal social circles to share content. So the best way to “go viral” is to engage millions of users with great shareable content with the knowledge that they will share at interpersonal levels. 

Marketers and publishers should focus on content that will resonate and get people talking to their colleagues, friends and families. Content sharing is about engaging people in conversations that mirror the offline world. 

cloud computing benefits

Cloud Computing Benefits for Small Business

The “Cloud” Is a Resource For You and Your Team

cloud computing benefits

Cloud computing is not a recent development. In fact, it’s been around for quite a while. It is something that offers increasingly viable and affordable opportunities for small businesses. Yet many small businesses have yet to fully realize the benefits of expanding their computing needs into the “cloud”.

Cloud computing involves using the Internet to access your data and applications that are housed on a set of servers or computers; as opposed to your computer’s hard drive or a local server.

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Content marketing strategy

Content Marketing Strategy Matters

The Power of Content Marketing in a Digital World

Content marketing strategy

Content marketing takes time and effort because you actually have to listen to your customers and know what their needs and challenges are.

You can no longer solve your marketing problems by just purchasing advertising, even if it’s a high profile space such as a Super Bowl ad. You must make a real connection to your current and potential customers by focusing on information that addresses their true concerns.  In today’s digital marketing world, what the customer wants is more important than what you have to sell. Your message across the board must be in sync with your niche.

So how do you achieve your marketing goals in today’s world of blogs and social networking?  The simple answer — and the not so simple answer — is content marketing.  For many businesses content marketing requires a whole new mindset.  For this reason alone, content marketing in the digital media age can be a challenge.

Here are a few points to better help you understand the power of content marketing.Content Marketing Strategy with Content Editor and Writer

Content is more important than the offer.

Customer relationships don’t end with the payment.

News and press releases are no longer just meant to be picked up by the press; Official statements should be compelling and help customers find your content on the web.

Permission transferred is permission lost.

Communicating directly with customers is ideal. Keep in mind, content marketing can impact your influence, authority, online reputation, and SEO search rankings.

Hiring a content editor is quickly becoming a must for many companies.

Most business websites talk a great deal about how great the company, products, or services are but they forget about the customer.

The blogging community can be just as influential, if not more than traditional media and news sources.

Collaboration is critical. Work with your teams — social media, branding, PR, marketing, design, and sometimes even your technical staff and customers — when developing key content and distribution channels for your content marketing strategy.

The old way of marketing is where businesses talked at customers, constantly interrupting their lives.  Content marketing and its top trends for 2014 point to the importance of connecting with customers. Neuro-marketing and native advertising principles can also affect content marketing.

You can experience content marketing first-hand by developing a content calendar, including your “owned media” in social media networks, starting a blog, white paper, and similar efforts.  Write information that your customers want to read instead of dictating to them.  You learn the lesson quickly by evaluating your insights and analytics. Content marketing is art and science combined.