Business Blog: Often Overlooked Marketing Tool

Five Reasons You Should Start A Business Blog

Business blogs have become a common and cost effective way to market your business online. But there are still many businesses – especially small businesses – that are haven’t made the jump and started a business blog.

There are can be several reasons why small business owners don’t blog:

  • Blogging requires a commitment of time and resources that many small businesses can’t spare.
  • Many small business owners don’t know how to get started from a technical perspective.
  • It can challenging to develop a loyal and engaged following.
  • It can be difficult to consistently come up with interesting topics.

But starting a business blog doesn’t have to be intimidating. And once you’re up and blogging, the benefits will make effort worthwhile.

Here are five big reasons that every small business should start a blog.

1.    Target potential clients.

Even though business blogs typically don’t involve direct promotion of products and services, they are a great way to market your business. The promotion on a blog just comes in a more passive way.

You discuss the industry you work in, the general services that you provide, and the individual challenges that your target audience faces. This keeps your name in front of potential clients that may need and consider buying the products and services that you provide.

2.    Boost traffic to your website.

As a general rule, most business blogs are separate from a business’ website – either created as a different section or as a different site entirely. Creating a secondary location helps you target new visitors and move the traffic to your products and services, online store or contact pages through in-content links and/or links in your navigation.

3.    Establish yourself as an expert in your industry.

Sharing high-quality and relevant information with your readers demonstrates your expertise in a particular subject area or industry.  Eventually, you’ll become known as the go-to guy/gal that provides consistent and useful information that helps readers learn about new resources, solve tough challenges and even advance their own businesses.

4.    Create a unique community.

One of the best parts of a successful business blog is the sharing that can take place in the comments. You can facilitate an active comments area on your blog by posting and responding to comments That will help you create a community with shared interests, and you’ll learn a great deal about your audience in the process.

5.    Gives you valuable person-to-person connections.

A business blog doesn’t have to be all business. Occasionally injecting some of your personality, going off topic occasionally and using humor can help you avoid having a boring business blog. Give your blog a little individuality and it can make you more relatable and approachable by your readers.

These are just a few of the benefits that come with a successful business blog. Granted, creating a successful business blog takes time, dedication and patience. But once you get started, you’ll be on your way to realizing the many marketing benefits of blogging.

Content marketing strategy

Content Marketing Strategy Matters

The Power of Content Marketing in a Digital World

Content marketing strategy

Content marketing takes time and effort because you actually have to listen to your customers and know what their needs and challenges are.

You can no longer solve your marketing problems by just purchasing advertising, even if it’s a high profile space such as a Super Bowl ad. You must make a real connection to your current and potential customers by focusing on information that addresses their true concerns.  In today’s digital marketing world, what the customer wants is more important than what you have to sell. Your message across the board must be in sync with your niche.

So how do you achieve your marketing goals in today’s world of blogs and social networking?  The simple answer — and the not so simple answer — is content marketing.  For many businesses content marketing requires a whole new mindset.  For this reason alone, content marketing in the digital media age can be a challenge.

Here are a few points to better help you understand the power of content marketing.Content Marketing Strategy with Content Editor and Writer

Content is more important than the offer.

Customer relationships don’t end with the payment.

News and press releases are no longer just meant to be picked up by the press; Official statements should be compelling and help customers find your content on the web.

Permission transferred is permission lost.

Communicating directly with customers is ideal. Keep in mind, content marketing can impact your influence, authority, online reputation, and SEO search rankings.

Hiring a content editor is quickly becoming a must for many companies.

Most business websites talk a great deal about how great the company, products, or services are but they forget about the customer.

The blogging community can be just as influential, if not more than traditional media and news sources.

Collaboration is critical. Work with your teams — social media, branding, PR, marketing, design, and sometimes even your technical staff and customers — when developing key content and distribution channels for your content marketing strategy.

The old way of marketing is where businesses talked at customers, constantly interrupting their lives.  Content marketing and its top trends for 2014 point to the importance of connecting with customers. Neuro-marketing and native advertising principles can also affect content marketing.

You can experience content marketing first-hand by developing a content calendar, including your “owned media” in social media networks, starting a blog, white paper, and similar efforts.  Write information that your customers want to read instead of dictating to them.  You learn the lesson quickly by evaluating your insights and analytics. Content marketing is art and science combined.

optimized keywords for seo

Correct Keyword Placement in Your Blog Posts Will Boost Your Search Rankings

Improve SEO Search Rankings with Strategic Keyword Placement

optimized keywords and keyword placement for seo

The correct keyword placement in your blog posts can be as important as the keywords themselves. So what are the most effective ways to use optimized keywords in your blog posts to achieve the highest search rankings possible? Here are some tips for placing your keywords and achieving higher search ranking.

  1. Your most important keywords should be placed in your blog title. It’s the first thing people will see in search results. If possible, place your most important SEO keywords early-on in your blog post title. Google generally assumes the words that appear first are the most important. That’s why the title is the most important part of your blog post when it comes to SEO.  
  2. Videos are working nicely! Make sure your interviews or narration use the optimal keywords. YouTube and Google index all the closed-captions. You could even upload transcriptions. So try that and embed a video on your post!
  3. Search engines, especially Google, love internal and external links in the body of your blog posts so use your best keywords as text links. Link to other articles onkeyword placement can increase seo your site or you can link to other authority sites.
  4. You should add images to your posts and use your best keywords as alt tags for your images. Search engines don’t see the images when scanning your site, but they do read the alt tags.
  5. Use the best and broadest keywords as your categories. Each one of your blog post should feature one of your best SEO keywords that fit into at least one of these categories.
  6. Tags are another way of saying keywords. “Blog specific” keywords should be used in your tags for each blog post. 

Finally, as important as the correct use of keywords in your blog posts are, you should write for readability. Reading the same keyword phrases over and over is not only poor writing – keyword stuffing is also bad SEO strategy. Search engines deliver people who are actively searching for what you have. Unless you employ strategies like keyword placement, your site may never be found by those who need what you offer.

Hot Blog Posts

Foolproof Steps to Writing Hot Blog Posts and Other Social Media Content

14 Steps for Writing Effective Blogs

Hot Blog Posts

Do you have a blog? Is it getting the responses and pageviews you wanted? If not, you may be making some common but easily fixed blogging mistakes.

Here are 14 helpful steps for writing effective blog posts:

  1. Be Conversational: It’s called social media for a reason. Eliminate stiff, boring content that lacks personality. The goal is to bring your readers into the conversation. Write in the same tone that you’d use if you were talking face-to-face with your readers. An interactive, personal tone helps generate buzz for your content.
  2. Keep advertisements to a minimum: If you place ads on your blog, keep them separated from the content. Place them in a sidebar or in a banner along the top or bottom of the page. Always make your content the main focus of your blog. And don’t overly promote yourself. Social media users will soon ignore any blog that constantly displays ulterior motives. Make sure you’re adding to your readers’ online experience by being useful and educational.
  3. Use Pictures: Pictures act as a great supplement for your social media content. No matter how great your writing is, few readers want to be greeted with a long block of text when they click on your post. Pictures make your content easier to scan and they add aesthetic value to your post. Plus research shows readers are more likely to read a post that’s accompanied by a picture.
  4. Become a resource: If you want your content to rise to the top of social media sites and to generate inbound links, you need to write pieces that act as a resource. How can you do this? By providing detailed analysis or information that can’t be found anywhere else. Make your blog post a leading resource is by including the tools and links to some hidden gems that others have overlooked. Make your post the place where readers can learn all they need to about a particular subject from.
  5. Be unique: There are now literally thousands of blogs on the Internet and new ones are popping up every day. So, why should I read yours? The best way to stand out from the every growing crowd is to have a unique voice readers can’t find anywhere else. How can you do that? By being your own unique self. Write with a personal voice and be yourself. It’s that simple.
  6. Post frequently: Keeping your readers’ attention is the key to building a loyal following. That’s difficult to do this if you post every few weeks or whenever you get around to it. You probably don’t need to post every day, but post regularly enough to keep your audience’s awareness.
  7. Persevere: Social media marketing requires a long-term commitment. You have to keep writing and posting. Learn from your mistakes and keep tweaking your approach until you hit on a formula that works. It’s a learning experience. Building a successful blog can be a slow process. But with time and perseverance you can achieve something great.
  8. Open things up for conversation: Social media, including blogs, is about creating a dialogue with your readers. Your job as a blogger is to get the conversation started. You do this by expressing a clear opinion on the topics you write about, choosing timely issues, and then asking readers to share their thoughts.
  9. Respond to comments: If a reader leaves a comment he/she expects the writer to respond to it. Knowing the author will respond to comments gives the reader incentive to join the conversation. When your respond, you keep the conversation going and build relationships with your readers.
  10. Add something new to for your readers: Whatever topic you are writing about has probably been covered by someone else. That’s not a problem. But make sure you add a own unique perspective or some info not generally covered to the topic.
  11. Tag and categorize your content: Readers are interested in specific subjects and those subjects are what they want to read about. Categorizing your content makes it easy for readers to find the information they need fast. It’s a simple matter of usability.
  12. Write compelling headlines: A great headline is the first thing readers see of your blog and the foundation of all social media content. If your headline doesn’t grab the readers’ interest, they won’t bother reading the rest of your post.
  13. Link out: Linking out turns your blog into a resource for your readers. When you link out, readers know you’re giving them all the info they need. In addition, linking out captures the attention of other bloggers, helping you build your network.
  14. Optimize your posts for the search engines: If your posts aren’t targeting specific keywords, you’re missing out on long-term search engine traffic. Stick to some SEO basics like keywords in headlines, body content, and back links.

By implementing these 14 steps in your blog posts, you can spread the word and increase your readership.