Advertising

Mobile Loyalty Programs

Reward Customers with Mobile Loyalty Programs

Build Customer Loyalty With Your Mobile App

Mobile Loyalty Programs

Loyalty cards have proven to be great for business. They allow your company to better understand the behavior of your customers, while giving the customer an incentive to make a purchase by offering some form of reward. Consumers often carry several loyalty cards from a variety of establishments – including supermarkets, gas stations and their favorite restaurants.

But carrying a wallet full of loyalty cards can be inconvenient for the customer. A mobile customer loyalty program that allows customers to treat their phones as a mobile loyalty card can be the answer.

According to a report from Maritz Loyalty Marketing, 73% of smartphone users are interested in interacting with loyalty programs through their mobile device. The study also found that over 90% of smartphone users are likely to download a loyalty program’s application, suggesting that mobile apps offer an opportunity to drive increased program enrollment. Making mobile loyalty programs an important and growing marketing channel for business.

What a mobile customer loyalty program can do for your business

Mobile loyalty programs allow you to easily see the behavior of your customers and then tailor text message campaigns to get the best possible return on your investment. For example, you can target a customer who has not visited within specific date ranges and send him/her targeted text messages with special offers meant to gain additional business. You will be able to easily monitor and review the effectiveness of each text message campaign.

How mobile loyalty programs workMobile Loyalty Program Mobile App

Mobile loyalty cards simply require the user to download an app to their phone. It works purely on the customer’s mobile number. And  the card is usable even if the customer has not brought their mobile phone with them. There’s no loyalty card to lose and only one number to remember – making it simple and easy for your customers to use.

The easiest and most convenient way to introduce your mobile customer loyalty program is with an attractive point of purchase display in your establishment. Some of the most effective displays are kiosks that entice customers to enter their mobile number and join your mobile loyalty program; or posters with QR codes that link to a website or social media site that allows the customer to download the app to their phone. Once the customer is registered they can begin receiving rewards immediately.

At sign up, customers can also choose whether to accept mobile offers to their mobile phones or to opt out of getting messages. Make sure you have the customer’s permission before sending text messages through your mobile loyalty program. This prevents any possible legal action for sending spam texts.

Increasingly, mobile apps are proving to be an effective channel for acquiring and engaging customers. The question then becomes, what is my company’s best strategy for creating a mobile app that will meet my ultimate goals of increasing sales and building customer loyalty?

One option is to partner with other similar businesses to share a mobile app. “App sharing” via companies such as Seamless, Chowhound, and GrubHub, is especially prevalent in retail establishments and the restaurant/food delivery industries. But is it effective?

Your business may be one of hundreds of other businesses trying to conduct business using that app. These arrangements are similar to the online shopping malls that populated the internet in its earlier days. But online shopping malls proved largely ineffective for most businesses and they have largely been abandoned as an effective way to acquire and retain customers.

A second option is creating your own mobile that fits into your marketing plan, increases sales, boosts customer loyalty and builds your brand. What are some of the advantages of creating your own company’s mobile app?

* Part of your main system. A shared app may not sync with your already established computer systems, such as accounting.

* Building your own brand. with a shred app, you’re building the brand of the company that owns and maintains the app; not yours.

* Makes it easier for customers to find you. You may be just one of hundreds (even thousands) of businesses sharing the app.

* Your business info can’t be accessed by others – you can’t control who knows your business with a shared app.

* You’re tempting your customers with other options with a shared app. Do you really what your customers reading about your competitors when they are making a buying decision?

* Locally-based. You know who your customers are, what they like, and where they are located. Do you want someone in Boston ordering a pizza from your Las Vegas restaurant?

* You control the entire process. If something is not working you can easily change it. Changes are difficult – if not impossible – if you don’t own the app.

If your business doesn’t have an effective mobile customer loyalty app in place, what are you waiting for? Your competition does.

advertising and marketing

Advertising and Marketing: What’s the Difference?

Understanding the fundamentals of advertising and marketing

advertising and marketing

People often get advertising and marketing confused.

The fact is that there is a huge difference between the two terms.

Marketing is the process by which products and services are introduced to the marketplace. Whereas, advertising is the description or presentation of a product, idea, or organization, in order to induce individuals to buy, support, or approve of it. Marketing is the sum of all activities that you perform to get the word out about your business and attract the customers you want. Advertising is essentially spreading the word about what your company has to offer. Advertising is a component, or subset, of marketing.

advertising and marketing processMarketing takes time. It involves understanding who your potential customers are and what they want to get from your product or service. Think of marketing as everything that an organization does to facilitate an exchange between company and consumer. An effective marketing strategy involves use of color, logos, and how your products and services are sold. A marketing strategy creates the perception that you want people to have of your business. Is your company forward thinking, a fun company or a large stable business? It’s marketing that defines your brand and attracts the market share you want.

Advertising is getting the word out about your business, your products and services. It can involve several strategies including newspaper, radio and television ads. On the internet it can include banner ads, posting classifieds, etc.

To market your product or service, fundamentally you must:

– Study your target audience

– Identify their values and needs

If you’re trying to appeal to a quality-conscious demographic, you’d probably want to develop a campaign that showcases your brand as being high end. If you’re reaching out to a younger or more forward-demographic, develop an edgier approach to present the image of your product.

Once your marketing strategy has identified your target audience, you can now focus your advertising dollars on the specific types of media used by that audience to increase your likelihood of successfully acquiring new customers. Print, television, radio and the Internet are common venues that can communicate your brand to potential customers. Social media is also a powerful component of marketing, branding, as well as advertising efforts; proper use of Twitter, Facebook and Google+ (and others) can help spread the word about what it is you have to offer.

In the end, marketing and advertising campaigns are most effective when they are fully integrated.

personal customer data

Consumers Are Increasingly Willing To Trade Data For Personalized Customer Service

Giving More Leads to Valuable Consumer Data

personal customer data

Online shopping is projected to be $226 billion this year — a number that represents seven percent of the total of all retail sales. As online shopping has increased, so has personalization: the capture of personal data. And with it, concerns over data privacy.

Privacy has long been an issue online. But consumers are increasingly willing to trade personal information in exchange for more personalized recommendations and customer service.

In a recent study of consumers, it was found that 85% said they realized that data tracking made it possible for retailers to present them with relevant and targeted content. Most notably, almost half (49%) of those surveyed said they’re receptive to a brand that they trusted track their data in return for a personalized shopping experience such as providing relevant recommendations, targeted offers, and information on future product availability.

And when asked to choose between personalized shopping experiences based on their past consumer behavior, or non-personalized experiences in exchange for having retailers not track their data, 64% of those surveyed said they’d prefer the personalized experience. The same number said they would be willing to have known brands send them text messages to provide personalized offers based on previous purchase history while shopping at a brick and mortar store.

What does this mean for the retailer? Retailers that collect and correctly use personalized content in retail and mobile marketing are more likely to see some real benefits:

consumer data for customer service * Collecting  personal data can help retailers get a stronger start with new prospects by immediately showing consumers that you have information relevant to their interests or needs.

* Personalized data and customer service flatters the customer and make them feel special. Flattering your customers by remembering the customers’ name, behavior, preferences, and information; they feel good about the shopping experience. And when customers feel good, they feel like buying.

* Collecting personal data, allows retailers to offer relevant additional products, services, or content offerings based on the personal data they have.

* Tailoring your message to the recipient has more resonance because it actually means something. Your messages are much more likely to get attention and spur action when you personalize the topic, timing, and content.

* Personalization also makes the conversion easier for the customer. It’s a marketing truism  that the more steps you require the customer to take, the more chances you have of losing them. Regardless of your ultimate goal, people are always  more likely to act when the action is fast and easy and personal.

* Improves lead nurturing in general. When you can personalize content to each person’s interests and behavior, your marketing will make a stronger connection and convert more leads into marketing and sales action. The information you use to personalize content all comes from somewhere in your database that your sales team can also use to personalize their sales calls.

Personalization can differentiate your company as the one that cares enough to listen to customers and deliver the information they want; all while increasing your revenue and close rates, enhancing prospecting results, creating new cross-sell and up-sell opportunities, and increasing customer retention.

But remember that in most cases, less is more when it comes to personalization. You need to engage your customers with information they want. If you do, they are more likely to purchase from you. Bombarding them with unwanted, irrelevant information will soon turn them off and they’ll look elsewhere.

Digital Signage Benefits

Benefits of Digital Signage

Dynamic Digital Signs Have Multiple Applications

Digital Signage Benefits

Digital signage is a broad term that describes the integration of a variety of technologies into a single solution for the purpose of portraying visual information, messages, advertising, and more. Digital signage is remotely controlled distribution and playback of digital content across networks of displays. It can be used for delivering visual messages at point-of-purchase, or at any other public venue. This unique and powerful communications medium provides unparalleled opportunities to capture your audience’s attention—regardless of where it is placed.

Digital signage is often called dynamic signage. It’s a specialized form of slivercasting in which video or multimedia content is displayed on electronically controlled displays in public places for informational or advertising purposes. Digital signage usually consists of a computer or playback device connected to a large, digital screen such as an LCD or plasma display.

If the display is connected to a computer, the data on the screen can be updated in real time by means of an Internet or proprietary network connection. Data transmission and storage are streamlined by compression to minimize file size. The system can employ multiple screens if a larger display is desired.

There are several advantages to the use of digital signs instead of traditional static signs, the most important of which include:

•  Digital signage can be updated on the fly through a digital signage network without having to interact with the signs physically.
•  Unlike static signs the multimedia dimension offered by digital signage makes content more engaging, more informative and more targeted.
•  Digital signage can be interactive with the use of touch screen technology, QR Codes and other interactive technologies.
•  Digital signage has been shown in numerous studies to offer a better ROI.

Additional benefits of digital signage include:

•  Rapid ability to communicate on a broad scale
•  Cost effective compared to single-use printed posters and banners
•  Build branding
•  Improved customer experience
•  Perfect for emergency response systems
•  Rentable signage space provides a renewable source of income
•  Easily target your messages to specific audiences and locations

Digital signs can be placed in just about any environment, such as:

•  Airports
•  Auto dealerships
•  Banks
•  Health clubs
•  Houses of worship
•  Libraries
•  Medical facilities
•  Museums
•  Office buildings
•  Restaurants
•  Retail outlets
•  Educational institutions
•  Shopping malls
•  Train and bus stations
•  Other public venues

 Advances in technology have increased the capabilities of what digital signage can do and at the same time made it more usable. This has greatly increased the number of core applications being fulfilled with digital signage. Some of these applications are:

•  Public information: News, weather and other location-specific public safety information
•  Internal company information: Newsletters, event announcements, corporate messages
•  Advertising: Target your market with colorful and informative messages and product demonstrations
•  Brand building: In-store promotion of your brand
•  Influence customer behavior: Direct customers to sales and item locations while increasing in-store dwell time
•  Enhance customer experience: Reduce perceived wait time in lobbies, checkout lines and waiting rooms
•  Enhanced environment: Offer dynamic maps, store information, etc.

In recent years, digital signage has really taken off. Your competitors are already using or exploring the use of digital signage and its many benefits. Are you?