Building a Successful Mobile Marketing Campaign

Building a Successful Mobile Marketing Campaign

Want to communicate and engage your audience in an interactive and relevant manner through any mobile device? Try building a mobile marketing campaign. Any effective mobile marketing campaign should complement and be an extension of your overall marketing strategy. When planning your mobile marketing campaign, you’ll want to incorporate certain elements.

 

Convenience:  Make sure your website is easy for customers to access and browse on mobile devices. Your customers don’t want to pinch, zoom, and scroll all over your site.

  

Locally targeted:  More and more mobile searches have local intent. Virtually all new smart phones come with GPS.  This is very helpful, because customers’ phones can send their location information.

 

Integrated:  Your mobile campaign need to tie into your company’s overall marketing strategy. Inform customers about your promotion by putting everywhere you live: your website, newsletter, Facebook, etc. 

 

Time sensitive:  Mobile marketing lets you engage your customers as soon as something comes up.  For example, if you own a restaurant and it’s a slow Friday night, send a text message to your customers offering a special or discount.  Text messages have a 95% open rate, making them an especially powerful marketing tool.

 

Customer involvement:  Getting your customers involved will dramatically increase results. Try giveaways, polls and contests have all been used successfully to build customer lists.  Ask customers to text in their vote, or to enter a drawing for a chance to win an iPad, or to come up with the best caption for a photo.

 

Exclusive: To encourage people to opt-in to your offer, give them a good reason. Present them an exclusive offer. For example, “Text FREE to 1234567 for a free cup of coffee.”

 

Permission:  Successful mobile marketing campaigns ask for permission. They’re transparent.  They also tell users how they can be removed from the list.

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