5 Common (and Easy to Fix) Local SEO Mistakes

5 Common (and Easy to Fix) Local SEO Mistakes

1. Targeting the wrong keywords

Business owners tend to choose keywords that in they feel are descriptive of their website. But the average user may use those keywords to do a search. Choosing the right keywords can make or break your SEO campaign.


Opt for a long-tail keyword whenever possible. An example of a short keyword versus a long-tail: 


Short keyword – “ski vacation”
Long tail keyword – “ski vacation park city utah february 2012″


Long-tail keywords are phrases that contain four or more words in them. They are highly targeted. A user who uses a long-tail keyword is looking for very specific information.  But the number one reason to use long-tail keywords: People tend to use long-tail keywords for searches when they’re getting close to making a purchase.


2. Duplicating Meta Tags

The pages on your website are all different: content is different (hopefully), different topics are discussed, different products and services are listed and sole. So why would you have the same generic description tag for each page? Tailor your meta tags to the content of each page and target the right keywords for each page.


3. Not Using Keywords in Anchor Text

Avoid using terms like “Click Here” or “More” as calls to action. It may work for the average user, but it’s not good for the search engines. This is a lost opportunity to help search engines understand what the page being linked to is all about.


If you absolutely must have text, make keywords the anchor text in the hyperlink. For example, for the text “Click here to see our specials on Park City ski vacation specials”, make the text “Park City ski vacation specials” your anchor text in the hyperlink.


4. Ignoring the Title Tag

Leaving the <title> tag empty is all too common. This is one of the most important places to have a keyword. Not only does a keyword in the <title> tag help you in local search optimization, it’s the text that shows in the search results as your webpage title.


5. Not Creating Quality Content  

Your website needs to be informative. It should be clear about the products and services that your business provides. You can do that by creating quality content. Carefully crafted content establishes you as an authority in your field, increases your website traffic, raises your rankings in the search engine rankings, and generates more sales for your business.


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