Monthly Archives - March 2015

QR Codes Bring Your Coupons to Life

Using QR Codes on Your Print and Mobile Coupons

QR codes are a great way to provide more information about a product or service, or to provide customers with a redeemable coupon. Most businesses long ago realized that couponing is a win-win situation for both consumers and businesses – consumers save money while sales are generated for your businesses. If you haven’t already, your business should consider QR codes on your print and mobile coupons? So how do QR codes and coupons go hand in hand?

QR codes are appearing everywhere, from brochures to the actual products. They are a great way to provide more information about a product or service, or to provide customers with a redeemable coupon. Several advantages other advantages over the traditional paper coupons are:

  1. Easy
  2. Convenient
  3. Green
  4. Create loyalty
  5. Easily tracked
  6. Can be shared

QR codes have the ability to enhance virtually any static marketing piece from billboard, print ad, bus stop signage, etc. In addition, a QR code is a powerful and easy way to capture your mobile audience. Embedding them with mobile coupons, you can drive both in-store and online sales.

Consumers love the ease, immediacy and convenience of simply taking a quick snapshot to access interactive content. Meanwhile, marketers enjoy the ability to track user access, interaction and effectiveness of the campaign. Again, engaging mobile users through QR codes also provides the perfect opportunity to solicit mobile numbers to continue the conversation with future offers.

Brand engagement will only increase as phones get smarter and scanning becomes easier with more and more apps become available to capture any QR code quickly.

This high-tech mobile marketing magic may sound overwhelming, especially. But it’s actually very easy to implement. There are a number of free online QR code generators that are simple to use. You just drop in the text, URL, content or action to be performed, and copy and paste the resulting image into the marketing profile of your choice, whether an email, newsletter or onto a mobile site.