Monthly Archives - February 2015

Business Blog: Often Overlooked Marketing Tool

Five Reasons You Should Start A Business Blog

Business blogs have become a common and cost effective way to market your business online. But there are still many businesses – especially small businesses – that are haven’t made the jump and started a business blog.

There are can be several reasons why small business owners don’t blog:

  • Blogging requires a commitment of time and resources that many small businesses can’t spare.
  • Many small business owners don’t know how to get started from a technical perspective.
  • It can challenging to develop a loyal and engaged following.
  • It can be difficult to consistently come up with interesting topics.

But starting a business blog doesn’t have to be intimidating. And once you’re up and blogging, the benefits will make effort worthwhile.

Here are five big reasons that every small business should start a blog.

1.    Target potential clients.

Even though business blogs typically don’t involve direct promotion of products and services, they are a great way to market your business. The promotion on a blog just comes in a more passive way.

You discuss the industry you work in, the general services that you provide, and the individual challenges that your target audience faces. This keeps your name in front of potential clients that may need and consider buying the products and services that you provide.

2.    Boost traffic to your website.

As a general rule, most business blogs are separate from a business’ website – either created as a different section or as a different site entirely. Creating a secondary location helps you target new visitors and move the traffic to your products and services, online store or contact pages through in-content links and/or links in your navigation.

3.    Establish yourself as an expert in your industry.

Sharing high-quality and relevant information with your readers demonstrates your expertise in a particular subject area or industry.  Eventually, you’ll become known as the go-to guy/gal that provides consistent and useful information that helps readers learn about new resources, solve tough challenges and even advance their own businesses.

4.    Create a unique community.

One of the best parts of a successful business blog is the sharing that can take place in the comments. You can facilitate an active comments area on your blog by posting and responding to comments That will help you create a community with shared interests, and you’ll learn a great deal about your audience in the process.

5.    Gives you valuable person-to-person connections.

A business blog doesn’t have to be all business. Occasionally injecting some of your personality, going off topic occasionally and using humor can help you avoid having a boring business blog. Give your blog a little individuality and it can make you more relatable and approachable by your readers.

These are just a few of the benefits that come with a successful business blog. Granted, creating a successful business blog takes time, dedication and patience. But once you get started, you’ll be on your way to realizing the many marketing benefits of blogging.