Monthly Archives - September 2012

optimized keywords for seo

Correct Keyword Placement in Your Blog Posts Will Boost Your Search Rankings

Improve SEO Search Rankings with Strategic Keyword Placement

optimized keywords and keyword placement for seo

The correct keyword placement in your blog posts can be as important as the keywords themselves. So what are the most effective ways to use optimized keywords in your blog posts to achieve the highest search rankings possible? Here are some tips for placing your keywords and achieving higher search ranking.

  1. Your most important keywords should be placed in your blog title. It’s the first thing people will see in search results. If possible, place your most important SEO keywords early-on in your blog post title. Google generally assumes the words that appear first are the most important. That’s why the title is the most important part of your blog post when it comes to SEO.  
  2. Videos are working nicely! Make sure your interviews or narration use the optimal keywords. YouTube and Google index all the closed-captions. You could even upload transcriptions. So try that and embed a video on your post!
  3. Search engines, especially Google, love internal and external links in the body of your blog posts so use your best keywords as text links. Link to other articles onkeyword placement can increase seo your site or you can link to other authority sites.
  4. You should add images to your posts and use your best keywords as alt tags for your images. Search engines don’t see the images when scanning your site, but they do read the alt tags.
  5. Use the best and broadest keywords as your categories. Each one of your blog post should feature one of your best SEO keywords that fit into at least one of these categories.
  6. Tags are another way of saying keywords. “Blog specific” keywords should be used in your tags for each blog post. 

Finally, as important as the correct use of keywords in your blog posts are, you should write for readability. Reading the same keyword phrases over and over is not only poor writing – keyword stuffing is also bad SEO strategy. Search engines deliver people who are actively searching for what you have. Unless you employ strategies like keyword placement, your site may never be found by those who need what you offer.

Make Money, Increase Revenues with Affiliate Marketing

Growing Your Revenues with Affiliate Marketing

Capitalize On The Soaring Affiliate Marketing Business

Make Money, Increase Revenues with Affiliate Marketing

Imagine a marketing program with the potential to increase your sales from 10% to 25% – and you don’t pay a dime unless you get results. It may sound too good to be true, but that’s the concept behind affiliate marketing. 

Through these online programs, your company signs on with a partner.  That partner then markets your product or service, often through a link or banner ad that you place on their website.  The affiliate gets a commission based on the sales, visits, or leads that result from his/her efforts.  It’s the ultimate “pay for performance” program.

There are two basic approaches to approach affiliate marketing:

  1. You can offer an affiliate program to others.
  2. You can sign up to a business affiliate.

Let’s take a quick look at both approaches:

Offering an affiliate program to others.  As the business driving an affiliate program, you’ll pay your affiliates a commission fee for every lead or sale they drive to your website.  You’ll want to find affiliates who’ll reach untapped markets; such as a geographic area or market demographic that, for whatever reason, you haven’t been able to penetrate.  Introducing your offer through a trusted company can help get the attention of prospects that have totally ignored your marketing efforts.

Include marketing restrictions into your affiliate agreement so that you’re not competing with your own affiliates.  The use of marketing channels that you’re using (such as search engines, content sites or e-mail lists) should be restricted or even off limits to your affiliates.  It’s your program and you need to set the rules – even if you let your affiliates run the majority of your internet marketing.

You can maximize your affiliate program by working with the best and cutting ties with the rest.  Most of your revenue will come from a small percentage of your affiliates. Managing an affiliate network can be time-consuming so you may want to consider starting small by selecting only a few companies initially.  Remember, affiliates are an extension of your sales force and represent your brand, so choose your partners carefully.

Signing up to be a business affiliate.  Joining another company’s affiliate program is all about extra revenue. You want to think about your customers’ needs and wants.  What products or services do you not offer that would interest them?  Join affiliate programs that offer those products and services.  Carefully selected affiliate programs can increase your sales and revenue with no upfront costs to you.  Plan your strategy and select the partners that will have the greatest impact on your business.

Affiliate marketing continues to grow as companies recognize it as a legitimate way to generate additional revenue in these tough economic times. Forrester Research estimates that U.S. affiliate marketing spending will reach $3.7 billion in 2013. It’s no surprise that more and more companies are looking to capitalize on this growing trend.