Monthly Archives - June 2012

Digital Advertising and Local Advertising

Digital Advertising Leads to Huge Increase in Local Advertising

Go Digital in Your Local Market Advertising and Marketing

Digital Advertising and Local Advertising

If you’re looking for an effective place to invest you company’s advertising and marketing budget in the coming years, you should consider the burgeoning local online/interactive/digital advertising segment of local media advertising. 

BIA/Kelsey, a key adviser to leading companies in the local media industry, has released its U.S. Local Media Forecast for 2011-2016. The report forecasts that especially strong growth in the digital segment of local media advertising through the year 2016.

According to the firm’s forecast, local online/interactive/digital advertising revenues will climb from $21.2 billion in 2011 to $38.5 billion by 2016. This represents an annual growth rate of 12.7%. Figures include the rapidly growing field of mobile advertising. According to a BIA/Kelsey news release, the report forecasts total U.S. local advertising revenues at $151.3 billion in 2016, up from $132.8 billion in 2011.

BIA/Kelsey now predicts an annual growth rate of just 0.2 percent in traditional local media advertising revenue between 2011 and 2016. There are a variety of factors contributing to the downward revision. These include the European economic crisis and continued high unemployment in the U.S. Both factors have caused businesses to hold back on spending for goods and services, including advertising.

While traditional media growth appears to be slowing, the firm states that digital and interactive local advertising will see a large amount growth through 2016. The forecast shows that online/interactive/digital advertising revenues will see an annual compound growth rate of 12.7 percent, including revenue from the mobile market. The report pegs the digital segment at $38.5 billion in revenues by 2016, which would be up from the $21.2 billion in 2011.

Offsetting the lack of new revenue expected in the traditional media, accordingly, a greater percentage of local spending will be in digital advertising in each successive year. By 2016, digital will constitute 25.5% of all local advertising revenue, an increase of 16% from 2011.

SEO Benefits of Blogging

SEO Benefits of Blogging

Increase Readership and SEO Rankings with Blog Posts

SEO Benefits of Blogging
A blog is a great tool to generate constant traffic and improved SEO rankings. As additional topics are created, your blog brings in new individuals to read it. If your company isn’t already blogging, you need to start one as soon as you can.

Well-written blog posts help you increase your exposure and grow your business. Blogs demonstrate your knowledge on certain topics. This gives your readers (i.e. future clients) the chance to learn about your expertise or authority in your field and establish you as the go-to person for that product or service.

Starting a blog for your business is an excellent tool in building better rapport with your targeted demographic. But to reach your target audience and achieve maximum potential you’ll need to ensure your blog meets basic SEO standards.

Here are just a few of the SEO tactics and benefits of blogging:

•  Blogs increase your website and company visibility. Blogs encourages the community to interact with one another through various tracking features and commenting. As you develop your pool of followers, your visibility increases as your readers share your blog in their own ventures, comments, forums, and networks.
•  Blogs are a link-building campaign. Blogs generate more popularity with links to RSS feeds and URLs. Creating an informative and useful blog will see your audience providing their own one-way links to your work. This means greater attention and rank from search engines. Plus, blogs are considered contextually relevant to the search engines so they carry more weight, increasing your Page Rank and exposure.
•  Blogs can achieve a high ranker than a website. Blogs routinely gain better rankings than a website and hold steady. Search engines like content that is regularly updated with quality work. As a result, a daily or weekly blog writing campaign can offer increased attention and traffic. This is especially true when hosting your blog on your domain.
•  Blogs tend to be more search engine bot friendly. A simple URL structure means the automated bots that search engines employ can crawl and document the content of a blog faster. This results in higher rankings simply because of efficiency.
•  Internal links generate Page Rank for your domain. Blog posts can be written to discuss different products and services that your site offers. By providing links to them you establish deep link anchor texts that point to the appropriate pages, thus generating more Page Rank and attention for your website.

Build up the traffic to your blog, then filter the traffic to your main website. It’s often more expensive to get traffic to your sale pages than to get it to your blog. Blog traffic is much more organic. While a blog may take development time and a lot of writing, it is a worthwhile endeavor to increase web traffic to your site.