Monthly Archives - May 2012

Digital Signage Benefits

Benefits of Digital Signage

Dynamic Digital Signs Have Multiple Applications

Digital Signage Benefits

Digital signage is a broad term that describes the integration of a variety of technologies into a single solution for the purpose of portraying visual information, messages, advertising, and more. Digital signage is remotely controlled distribution and playback of digital content across networks of displays. It can be used for delivering visual messages at point-of-purchase, or at any other public venue. This unique and powerful communications medium provides unparalleled opportunities to capture your audience’s attention—regardless of where it is placed.

Digital signage is often called dynamic signage. It’s a specialized form of slivercasting in which video or multimedia content is displayed on electronically controlled displays in public places for informational or advertising purposes. Digital signage usually consists of a computer or playback device connected to a large, digital screen such as an LCD or plasma display.

If the display is connected to a computer, the data on the screen can be updated in real time by means of an Internet or proprietary network connection. Data transmission and storage are streamlined by compression to minimize file size. The system can employ multiple screens if a larger display is desired.

There are several advantages to the use of digital signs instead of traditional static signs, the most important of which include:

•  Digital signage can be updated on the fly through a digital signage network without having to interact with the signs physically.
•  Unlike static signs the multimedia dimension offered by digital signage makes content more engaging, more informative and more targeted.
•  Digital signage can be interactive with the use of touch screen technology, QR Codes and other interactive technologies.
•  Digital signage has been shown in numerous studies to offer a better ROI.

Additional benefits of digital signage include:

•  Rapid ability to communicate on a broad scale
•  Cost effective compared to single-use printed posters and banners
•  Build branding
•  Improved customer experience
•  Perfect for emergency response systems
•  Rentable signage space provides a renewable source of income
•  Easily target your messages to specific audiences and locations

Digital signs can be placed in just about any environment, such as:

•  Airports
•  Auto dealerships
•  Banks
•  Health clubs
•  Houses of worship
•  Libraries
•  Medical facilities
•  Museums
•  Office buildings
•  Restaurants
•  Retail outlets
•  Educational institutions
•  Shopping malls
•  Train and bus stations
•  Other public venues

 Advances in technology have increased the capabilities of what digital signage can do and at the same time made it more usable. This has greatly increased the number of core applications being fulfilled with digital signage. Some of these applications are:

•  Public information: News, weather and other location-specific public safety information
•  Internal company information: Newsletters, event announcements, corporate messages
•  Advertising: Target your market with colorful and informative messages and product demonstrations
•  Brand building: In-store promotion of your brand
•  Influence customer behavior: Direct customers to sales and item locations while increasing in-store dwell time
•  Enhance customer experience: Reduce perceived wait time in lobbies, checkout lines and waiting rooms
•  Enhanced environment: Offer dynamic maps, store information, etc.

In recent years, digital signage has really taken off. Your competitors are already using or exploring the use of digital signage and its many benefits. Are you?

Build a Successful Mobile Marketing Campaign to Increase Sales

Mobile Marketing Campaign

Mobile marketing allows you to communicate with and engage your audience like never before.  By using mobile devices and/or networks such as smart phones or other hand held devices with web access, marketing becomes interactive and more relevant to the individual consumer. Any effective mobile marketing campaign should be designed to complement and be an extension of your overall business marketing strategy.  When planning your mobile marketing campaign, you’ll want to make sure your campaign has certain elements.

Make your mobile marketing campaign convenient:  Make sure your website is easy for customers to browse on mobile devices. Users don’t want to pinch, zoom, and scroll all over your site.  

Keep your mobile marketing campaign geo-targeted:  More and more mobile searches have local intent. Virtually all new smart phones come with GPS.  This is very helpful, because customers’ phones can send their location information, which allows you to target your offers for specific geographic areas – even specific neighborhoods.   

Integrate your mobile marketing campaign with your overall marketing strategy:  Successful mobile campaigns tie into the overall marketing plan of the company. You have to tell people about it by putting your promotion everywhere you live onsite: your website, newsletter, Facebook, etc. 

Keep your mobile marketing campaign timely:  Mobile marketing lets you engage your customers as soon as something comes up.For example, if you own a restaurant and it’s a slow Saturday night, send a text message to your customers offering a special or discount.Text messages have a 95% open rate, making them an especially powerful marketing tool.

Get your customer involved:  Get your customers involved in your campaign. It will dramatically increase results. Giveaways, polls and contests have all been used successfully to build customer lists.  Ask your customers to text in their vote, or to enter a drawing for a chance to win a prize, or to come up with the best caption for a photo.

Keep your mobile marketing campaign exclusive:  Encourage people to opt-in to your offer by giving them a good reason. Present customers with an exclusive offer. For example, “Text FREE to 1234567 for a free cup of coffee.”

Always ask for permission:  Successful mobile marketing campaigns ask for permission. Make sure your campaign is transparent. Messages sent to people who haven’t expressed an interest in hearing from you are just another form of spam. You also want to tell users how they can easily be removed from the list.

A Few Easy Tips & Tricks That Will Increase Your Twitter Followers

Twitter Followers and Conversation

Twitter has become one of the most effective marketing tools in the world. It’s an easy marketing tool that lets you influence people’s lives, careers, and daily life events.  And it’s an absolutely free!

Now, let’s talk about how you can add more Twitter followers for your business:

·  It’s all about relationships: People who care about what you say will retweet or re-post your comments and share with others. Build your network by following people who follow the influential people you know. The importance of building relationships can’t be overstated.

·  Follow your followers: Following people back creates quality followers, increases the volume of your followers, gives you leverage and more traffic.

·  Give educational tips: If you have a good business tip – share it with people. If your blog is about educating your clients and helping them, link to it.

·  Update your profile description: Make sure your profile is enjoyable and easy to read. It is not a resume. Keep the tone conversational.  

·  Keep it conversational: Like your profile, your Tweets need to be easy to read. Make sure the tone is relaxed and conversational. 

·  Use pictures: Pictures can increase the number of followers on Twitter. Pictures reassure people than there is a real person behind the Tweets. If you can’t use a picture of yourself insert a generic photo an avatar or your company logo.

·  Respond quickly: Reply to people as soon as possible if they’ve said something to you. This is critical if they are not yet a follower. Follow them back. Establish rapport quickly. Pass on something valuable for them to and/or think about.

·  Be yourself: Don’t create new life on Twitter. Just be yourself.

·  Give compliments freely: Do not forget the power of a simple and sincere praise or compliment. Everybody loves to receive a compliment. So pass them on.

·  Questions and more questions: People love questions. Ask them and start a conversation. Create dialogs and make sure you reply back when your followers answer. It just shows common courtesy – always the best policy on Twitter.

·  Invite existing friends, followers and connection: Invite friends from other social networks. For example, invite your connections from LinkedIn to follow you on Twitter. It’s very simple to do and they’ll probably love it.

·  Retweet: Be sure to retweet or re-post what others say if you like it. (Hint: if you don’t know the person or company well, read their profile before retweeting.)

·  Links within your Twitter posts: Send all traffic to your blog, website, or landing pages announcing your new book, speaking engagements, or other special offers. Your followers will want to know what you’re working on.

·  Link to Twitter: Do not forget include links to Twitter on your blogs, your other social networks, your press releases, articles and other publicity platforms.

Twitter allows everyone the opportunity to voice their opinion and share important (and not so important) news. When used correctly Twitter can be turned into a publicity powerhouse.