Monthly Archives - March 2012

5 Elements of a Successful Mobile Marketing Campaign

Mobile marketing allows you to communicate and engage your audience interactively through any mobile device or network such as smart phones or other hand held devices with web access.  All effective mobile marketing campaigns complement and are an extension of the company’s overall marketing strategy.  When planning your mobile marketing campaign, you’ll want to make sure your campaign has certain elements.

 

  1. Convenient:  Make sure your website is easy for customers to browse on their mobile devices. Users don’t want to pinch, zoom or scroll all over your website.  
  2. Geographically targeted:  Most mobile searches now have local intent. All new smart phones come with GPS capabilities.  This allows your customers’ phones to send their location information.  And this allows you to announce offers that can be used only in your specific geographic location.   
  3. Integrated:  Successful mobile campaigns tie into your company’s overall marketing plan. Make sure all your offers are announced and promoted everywhere that you live online: your website, newsletter, Facebook, Twitter, blogs, etc. 
  4. Timely:  Mobile marketing lets you engage your customers as soon as an issue comes up.  For example, if you own a restaurant and it’s a slow night, send a text message to your customers offering a special or discount.  Text messages have a 95% open rate, making them an especially powerful marketing tool.
  5. Customer involvement:  Get your customers involved. It will dramatically increase results. Promotions such as giveaways, polls and contests have all been widely used successfully to build customer lists.  Ask customers to text in their vote, enter a drawing, or come up with the best caption for a photo for a chance to win an iPad.  Or encourage people to opt-in to your offer by giving give them an exclusive offer. For example, “Text FREE to 1234567 for a free cup of coffee.”

5 Easy Ways to Boost Local Search

ways to boost local searchAre you using social media sites to boost your local search results? It’s no longer a question of should be active in social media.  The question is how to develop a social media strategy that will give you greatest impact. 

An effective social media strategy will let you:

 

·  Communicate directly with your customers

·  Create engaging discussion topics

·  Take your marketing viral

·  Boost your online brand awareness

·  Help propel your business to the top of organic local search results

 

The evolving social media landscape can be a confusing place for marketers. However, here are some tips that will help you achieve those goals:

 

1. Build a following on Facebook.  Nearly half of Facebook users follow a specific brand and more than half of them eventually purchase that brand.  “Likes” on Facebook spread brand awareness virally, delivering information to everyone befriended by your followers.

2. Twitter is a great way to keep in touch with your current customers.  Increasingly, Twitter users follow a specific brand and most will eventually purchase that brand. Twitter posts should be used to engage your followers by providing them with helpful information about your products and services.  Offering special deals to your Twitter followers is a great way to grab their attention.

3. Encourage customers to review your business. Consumers love online reviews because they can see what others think about you and your product or service before they make a purchase. In addition, reviews on social media sites improve your organic search engine rankings and will drive free web traffic.

4. Leverage YouTube videos in local search results.  Embed your videos in Google Places, websites, and social profile pages.  Videos showcase your products and services while putting a human face on your business.

5. Give customers incentives to share your information online.  “Share and Receive a Reward” programs encourage consumers to share your offers with their friends via Facebook, Twitter and other social media channels in exchange for discounts or special deals.

 

By creating an effective social media marketing program, you make it easy for customers to find your business and to talk about it online. The results can greatly enhance your web marketing results by boosting your long-term brand awareness and increasing sales and profits.