Monthly Archives - November 2011

Marketing Strategy – 7 Elements of a Successful Mobile Marketing Campaign

Mobile marketing allows you to communicate with and engage your audience in an interactive and relevant manner through any mobile device or network, including any hand held device with web access. Effective mobile marketing strategy campaigns should complement and be an extension of your overall marketing strategy.

Here are seven key elements you’ll want to include in your mobile marketing campaign to ensure success:

 

  1. Convenient:  Make sure that it’s easy for your customers to browse on their mobile devices. Users don’t want to pinch, zoom, and scroll all over your site.
  2. Targeted locally:  More and more mobile searches have local intent. Virtually all new smart phones come with GPS. This makes it easy to gather a customer’s location information. Successful mobile marketing campaigns are local.
  3. Integrated:  The most successful mobile marketing strategy campaigns tie into the overall marketing plan of the company. In other words, tell customers about promotions everywhere you live: your website, newsletter, Facebook, etc.
  4. Timely:  Mobile marketing lets you engageyour customers as soon as something comes up.  For example, if you own a pizza delivery restaurant and it’s a slow Friday night, send a text message to your customers offering a special or discount. Text messages have a 95% open rate, making them an especially powerful tool.
  5. Customer involvement:  Getting your customers involved will dramatically increase results. Giveaways, polls and contests have all been used successfully to build customer lists. Offer customers the chance to win a prize by texting in a vote, or to entering a drawing, or supplying the best caption for a photo.
  6. Exclusive:  Encourage people to opt-in to your special offer by giving them a good reason. Present them an exclusive offer. For example, “Text FREE to 1234567 for a free cup of coffee.”
  7. Permission:  Successful mobile marketing campaigns always ask for permission. They’re transparent. And they tell users how they can be removed from the list.

Five Organic Search Engine Optimization Practices That Improve Local Rankings

The main objective of local Search Engine Optimization is to help your website achieve the highest placement possible on organic Search Engine Results Pages (SERPs). The fact is that as overwhelming majority click throughs from results pages are from the top ten results or, in other words, from the first page of search results. As a result, the higher the search engine rankings of your website, the higher the click through rate.

 

Here are five simple and effective practices that will help you achieve higher organic search results and improve your click through rate:

 

  1. Implement a web keyword strategy. An effective keyword strategy will help you determine which keywords visitors used to find your site and make a purchase. You’ll find that the most effective keywords are often long tail keywords – specific key phrases that are four or more words long that buyers tend to search when they’re close to a purchasing decision.
  2. Optimize your website’s Meta tags. Match Title elements to your page content and place a keyword on each individual page Title. Remember there are usually character count limits in the Title element, Description and Keyword Meta tags, and Alt attributes. The Title tag is one of the most important places to have a keyword. A keyword in the Title tag is the text that shows in the search results as your webpage title.
  3. Create quality content that can be seen by search engine. Carefully crafted quality content establishes you as an authority in your field. Avoid programs like Flash or creating content in Photoshop or Acrobat that should be in HTML.
  4. Create a sitemap. And submit it to the major search engines — Google, Yahoo, Bing, etc. Sitemaps facilitate a search engine’s indexing as well as the frequency of indexing.
  5. Create a listing on Google Places. Consumers search for local businesses online. Google Places is a free local platform from Google. You can add photos, videos, highlight special promotions, post live updates, and respond to reviews. It will also tell you what keywords your customers are searching with and where they’re coming from.

Improve Local SEO and Increase Sales with Long Tail Keywords

What are long tail keywords? Long tail keywords are phrases with four or more words in them. Here’s an example of a short keyword versus a long tail keyword:

 

Short keyword: “ski vacation”
Long tail keyword: “ski vacation park city Utah 2012”

 

As you can see, the long-tail keyword is far more specific and focused than the short keyword. But is it worth targeting something that specific? Why target keywords which bring only small amount of traffic?  There can’t be that many people searching for “ski vacation park city Utah 2012”. And that’s the point.

 

There is less competition for the longer keyword, so you can rank on the first page of Google for long tail keywords much easier than ranking for the more competitive short keywords.

 

Using one long tail keyword won’t bring a lot of traffic to your website, but if you target a lot of long tail keywords you can get a lot of easy traffic. You may not be able to ranking highly for a more competitive short keyword but you can achieve a high ranking for long tail keywords.

 

With long-tail keywords, it’s much easier to reach your niche market because there’s less competition for their attention. Most of your competitors are concentrating on short keywords. As a result, long tail keywords can be a golden opportunity for you.

 

Another benefit of long tail keywords: visitors who use them convert more readily to sales. Long tail keywords bring the right visitors to your website – consumers ready to buy. In other words, visitors searching with long tail keywords know exactly what they want and they’re hoping that you can provide it to them.

5 Common (and Easy to Fix) Local SEO Mistakes

1. Targeting the wrong keywords

Business owners tend to choose keywords that in they feel are descriptive of their website. But the average user may use those keywords to do a search. Choosing the right keywords can make or break your SEO campaign.

 

Opt for a long-tail keyword whenever possible. An example of a short keyword versus a long-tail: 

 

Short keyword – “ski vacation”
Long tail keyword – “ski vacation park city utah february 2012″

 

Long-tail keywords are phrases that contain four or more words in them. They are highly targeted. A user who uses a long-tail keyword is looking for very specific information.  But the number one reason to use long-tail keywords: People tend to use long-tail keywords for searches when they’re getting close to making a purchase.

 

2. Duplicating Meta Tags

The pages on your website are all different: content is different (hopefully), different topics are discussed, different products and services are listed and sole. So why would you have the same generic description tag for each page? Tailor your meta tags to the content of each page and target the right keywords for each page.

 

3. Not Using Keywords in Anchor Text

Avoid using terms like “Click Here” or “More” as calls to action. It may work for the average user, but it’s not good for the search engines. This is a lost opportunity to help search engines understand what the page being linked to is all about.

 

If you absolutely must have text, make keywords the anchor text in the hyperlink. For example, for the text “Click here to see our specials on Park City ski vacation specials”, make the text “Park City ski vacation specials” your anchor text in the hyperlink.

 

4. Ignoring the Title Tag

Leaving the <title> tag empty is all too common. This is one of the most important places to have a keyword. Not only does a keyword in the <title> tag help you in local search optimization, it’s the text that shows in the search results as your webpage title.

 

5. Not Creating Quality Content  

Your website needs to be informative. It should be clear about the products and services that your business provides. You can do that by creating quality content. Carefully crafted content establishes you as an authority in your field, increases your website traffic, raises your rankings in the search engine rankings, and generates more sales for your business.

 

Tips To Improve Your Local SEO

For businesses in a highly competitive niche, local search engine optimization can help bring greater traffic to your website. Taking advantage of local SEO benefits you in many ways. By optimizing your site for a specific local geographic area, you can: 

 

· eliminate global competition

·  target your specific niche

·  attract people that are ready to make a purchase

 

Here are some tips to that will help you optimize your website for localized SEO results:

 

Research Your Keywords

Do your research to find the right keywords for you. You don’t want to choose basic keywords when you’re optimizing for local SEO. This will narrow the competition and increases your relevancy to local web users.

 

Use long tail keywords when possible. Long tail keywords are phrases with four or more words in them. They’re much specific and focused than shorter keywords. With long-tail keywords, it’s easier to get your target market’s attention because there’s less competition for those phrases.

 

Long tail keywords are what people tend to use for local searches. They already have a good idea of what they want and are closer to a purchasing decision. People tend to search locally for phrases that indicate strong a choice. For example instead of doing a search with the key phrase “ski vacation”, they might use the phrase “ski vacation park city utah january 2012”. Adding a geographical element attract the user that is looking to buy online right now.

 

Create Online Profiles

Set up online profiles for local directories. This allows you to link to your website from sites that target your local geographic area – something that’s critical for all search engines, especially Google, Yahoo, and Bing.

 

Here are 15 business directories where you should create an online business profile:

 

  1. Google
  2. Bing
  3. Yahoo!
  4. Yelp
  5. Merchant Circle
  6. LinkedIn
  7. Supermedia
  8. CitySearch
  9. Biznik
  10. Local.com
  11. Foursquare
  12. ThinkLocal
  13. BizJournals.com
  14. Kudzu
  15. InfoUSA

 

This is not an all-inclusive list. Do your research to find other directories that may be appropriate for you business niche and area. The important thing is to make sure that you have a presence everywhere your potential customers might find you. It can be critical to any local SEO strategy.

 

Write Good & Relevant Local Content

Nothing gets you noticed by the search engines like good and relevant content. This is true for both traditional and local SEO; but it is critical for local SEO. Target your content to your local geographic area by writing about things that are important to your local audience. Write about things that relate to the locals. Showing them how to can save time and money right in their hometown will also show them that you’re part of the community.