A Different Approach
We have entered into a new era. Traditional roles of marketing have morphed into more trust based authentic models. Transparency has become the key to success for many industries but has always been the defacto standard for us on the “digital” side of the business world.
Building relationships for social responsibility for your corporation or organization is the key to new marketing. Adding value to relationships in your communications goes beyond conventional advertising and builds the foundation for a new sustainable audience with repeat engagements. Statistics support our approach for all organizations who value the consumer’s choices.
We put great emphasis on gaining real consumer insight about the motivational behaviors for the target audience so the communication is authentic and appropriate. Finally, we look at the technology-communication options for delivering the message.
From the Blog
by Dena DaSilva on Aug 06, 2014
10 Benefits of a Digital Customer Loyalty Program We all have a punch card or two for a coffee place, a dry cleaner or a local sandwich shop safeguarded somewhere (i.e. lost) in a drawer at home. These loyalty cards have proven to be great for local businesses –that is, if your customer can find them! Loyalty programs are excellent at helping you get a better understanding of customer behavior and they provide an incentive to the customer for making continued purchases by offering some form of reward. Consumers carry around a variety of these loyalty cards – however, lugging around…
by Dena DaSilva on Jun 26, 2014
The Mobile Wallet Can Mobilize Your Business Looking for a new way to promote your events or offers? How about one that eliminates the need to print flyers and other marketing collateral – an otherwise eco-friendly way to get event information directly into your consumers’ hands? Interested? Then what you’re looking for is access to your customer’s mobile wallet via Apple’s Passbook® mobile app. Passbook is a standard, pre-loaded app on all Apple iPhones (operating system iOS 6 and up). Android’s version of this app is called PassWallet. According to recent research by eMarketer, smartphone usage worldwide will be at 1.75 billion users…
by Bruce Shely on Jun 24, 2014
Drive More Traffic to Your Restaurant with Digital Marketing Online marketing should be a part of every restaurant’s overall marketing plan. In today’s market, it’s not even an option. Restaurants need to embrace the power of the web and smartphone apps to entice more traffic into their establishments. Technology is constantly changing and online or digital marketing, which involves websites, social media, and mobile campaigns, plays an integral role in the decision-making process for prospective customers. Online marketing has proven especially effective in attracting new customers. Of all online marketing influenced visits, 26% were first time visits to a specific…